To strengthen its audio-visual profile, Karlstad Energy hired a company in Västerås to create a new song that was launched in 2017. The song has been heard in various advertising contexts since then and is also played extensively in Löfberg's arena in connection with Färjestad's home matches.
But this past month, the song has been lifted in a whole new way and has become a viral success.
It currently ranks 16th on Spotify's top 50 list of the most viral songs in Sweden, ie songs that are widely shared in social media. During the week it was as high as 14th place.
How does the success come about?
That's what Karlstad's energy is also thinking about.
See Karlstad Energy's CEO Erik Kornfeld speculate on the song's success and hear snippets of the song in the video above.