Normally, not least the cutting Thursday, when many work half-day or are vacant, is a very intense day for the grocery stores. At Stora Coop Bergvik, 25-30 percent of Easter week's trading is usually done just during that day.

Calls to act early

But given the corona pandemic, Coop Värmland is now calling on all its customers to try to shop as early as possible during the week to reduce congestion in stores.

For risk groups, the chain also offers home delivery of groceries.

See Martin Hagström, store manager at Stora Coop Bergvik, tell us about the invitation in the video above.