China News Network Lanzhou, April 6 (Reporter Ding Si) The national economy was blocked by the epidemic, which led to the launch of the "Cloud Agricultural Products Live Economic War" launched by officials from many places, making the contrasting officials also become online celebrities. Goods and powder absorption capacity is comparable to Li Jiaqi.
Stepping into the current digital economy, "What should the officials do after the live broadcast?" At this time, it is more worthy of attention and reflection.
"Country officials live with goods" is actually nothing new. As China's digital economy develops day by day, it has triggered and cultivated people's Internet consumption habits, and it has also allowed many agricultural specialty products that are "deep in the dark" to reach consumers' lives at home and abroad through e-commerce. In order to encourage the development of rural e-commerce, since 2018, many poor county magistrates have explored “selling” agricultural specialty products through webcasts and e-commerce platforms, becoming a clear stream in the internet industry, which has attracted the attention of netizens.
"County officials grouped together to play live" became a trend under the epidemic this year. In March, the mayors of counties such as Guangdong, Hunan, Shaanxi, Gansu, Shandong and other counties entered the live broadcast room, and even the fields, intensively appeared and brought goods, aiming to explore new ways to unblock the slow sales of local agricultural products, and expand the brows of farmers. Become a warm current in the agricultural recovery in many places under the epidemic.
Not only that, but the netizens who bought the bills paid more in the live performance of the county officials, who broke the traditional "officials" and put down their bodies to help the farmers in sales. "Fighting" with netizens in ridiculous language, shouting with endeavors such as the new online phrase "buy it, buy it, buy it", "OMG, my God", "baby strong recommendation", etc. Among the sales figures, it has been recognized and sincerely rewarded by Chinese netizens.
Amid the applause, reporters from Chinanews.com found out that there were "network questions", the existing "live streaming", the development of the Internet and the acceleration of the new e-commerce model are forcing government officials to adapt to the new The situation, active in the network economy, not only shortens the distance between the government and the market, but also the distance between officials and farmers, is a new way to build a service-oriented government, this initiative to meet and accept challenges , In fact, like it.
However, official broadcasts are not available every day, nor will they become normal work, or sustainable agricultural assistance will be achieved.
After applauding the applause, after the county officials stepped down from the live broadcast room, "how to build a local agricultural product brand and expand sales" is what the officials should think about in the "post-live effect", how to build a service-oriented government offline, how Becoming a "shop small two" to realize the normalization of bringing goods, this is the "inner strength" that Chinese county officials should practice.
As Wang Xuejun, a professor at the Chinese Government Performance Management Research Center of Lanzhou University, said, government officials play a variety of roles and respond to a variety of value demands. The main role of them is to make and implement public policies. While seeing the positive effects of live broadcasts by government officials, we must also consider the sustainable development mechanism behind this phenomenon. It is a good introduction for officials to bring goods live. Perhaps it can only solve the short-term urgency. In the long run, it still depends on the industrial foundation of agricultural products.
For example, how the government participates in building a good market environment, how to maintain a fair and competitive market order, how to train and build new professional farmers, how to promote the large-scale ordering of agricultural industrialization, how to promote the construction of agricultural infrastructure, etc., these are officials After leaving the live broadcast room, we urgently need to investigate the market and consider everything.
"One minute on stage, ten years off stage." This sentence is not too much for the current Internet live broadcast economy, because there are too many online "Li Jiaqi".
Chinese county officials want to PK with many "Li Jiaqi" with millions of traffic to help farmers get a slice of the "live broadcast economy", but also need to lean down and become a "second offline shop second" to plan the market and get down to earth I visited farmers and practiced my internal skills. With the help of the Internet platform, the "online and offline" two swords were combined, so that the local agricultural products could go far, and the more pro-government political and commercial relations reached the hearts of the people. (Finish)