The idea is ingenious. A schoolgirl has put up a television news on Facebook in the hope of helping cheese producers in Auvergne and alerting them to the consequences of the coronavirus crisis. The confinement and the closure of three-quarters of the open markets are, in fact, a heavy blow for these producers across France and in particular in Cournols near Clermont-Ferrand in Puy-de-Dôme where Eva Tartière, 12 years old lives with his mother, producer of Saint-Nectaire who saw his sales fall since the precautionary measures instituted by the government.
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"You can become actors in our life"
So the girl decided to mobilize. On the images she posted on the social network, everything is there. The credits of the JT of 20 hours of France 2 as a preamble, the video then shows the schoolgirl who informs viewers about the difficulties of cheese producers: "Ladies and gentlemen, we are living in an unprecedented crisis facing the Covid-19" .
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"As our orders decrease, work and production remain the same on the farm," she says, voice assured. Then here she is in her mother's stable: "Dear friends, you can become an actor in our life by eating Saint-Nectaire, dairy products, products from your farmers", she claims.
Forty orders in a few days
Eva is however very shy in normal times. It was with her big sister that they came up with this idea, noticing their mom's difficulties in selling her cheese since the markets closed. "We had to bounce back, we had to show that working so as not to be able to sell is complicated," says the teenager.
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A paid initiative since in just one week, the video was viewed 12,000 times on Facebook, but above all, the sales took off again explain the mother, Marie: "It boosted sales. Already, we were able to make room in cellars, we can retransform, put them back in the cellar. It gave me great pleasure and I was very proud of them. I found it so just and well done, it was perfect, "he says. her with emotion. Forty orders from Saint-Nectaire were placed in a few days. The producer hopes that from now on, the entire cheese industry in Auvergne will be able to benefit from this spotlight.