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When Eva Longoria's name appears, the same tagline almost always appears: the Desperate Housewives actress. So much so that almost a decade has passed since the end of the series, and it does not matter that at this time the actress has embarked on all kinds of notable activities, among which her explosive retraining as a model, influencer and businesswoman . Whatever happens, Longoria will always be Gabrielle Solís, the character she played for eight seasons.
And it is true that this association works in recognition of the mark it has left during this golden age of television series, but sometimes, focusing everything on Desperate Housewives can imply that, if we still talk about it, it is because it lives exclusively from the rents of the past, from the success that began to forge in 2004. But nothing is further from reality.
Eva Longoria turns 45 this Sunday and is in her professional prime and having met the best expectations personally, after getting married in 2016 with her third husband, José Antonio Bastón, former president of the Televisa communication group, with whom she had her first child in 2018 and from whom she has taken the last name, so in the civil aspect her name is now Eva Baston.
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Longoria has never had comparable success on television to that of Desperate Housewives , despite having participated in series of different fates such as Empire or Telenovela , and producing her own projects. But this is so because, in the middle of the decade, he decided to devote himself to his career as the image of important cosmetic and entertainment firms - he has exclusive contracts with Pepsi and L'Oreal - and, above all, to invest his well-earned money in their private businesses.
Longoria participated in 180 episodes of Desperate Housewives , and by the end of the series was charging nearly $ 400,000 for each appearance, making her the fourth highest-paid woman in her guild. The average would return approximately a full benefit of about $ 70 million just for that role, not counting other income derived from the use of his image, enough to retire or have a solid mattress with which to risk in companies that demand a strong capitalization. It may be a mere coincidence, but Longoria's progressive takeoff as a businesswoman and a reference to envy and admiration from others on social networks occurred after her divorce from her second husband, basketball player Tony Parker, who she was joined between 2007 and 2011 -Her first husband was actor Tyler Christopher, between 2002 and 2004-.
Its main area of expansion in the last three years has been fashion. After debuting at New York Fashion Week 2017, Longoria has laid the solid foundations for a meteoric career in which, with the invaluable help of social networks that accumulate several million followers - almost eight million currently only on Instagram -, presents, under its own name, all kinds of designs: shoes, street and sportswear, long-sleeved dresses, clothes for pregnant women and accessories.
In fact, she has turned her Instagram into a bulletin board, where each photo is the presentation of a new piece designed to appear in the wardrobe of any urban and modern woman. Only occasionally does he unleash nostalgia, retrieving material from Desperate Housewives , or as a loudspeaker for his political bent , currently in favor of a Democratic nomination for unity that snatches Donald Trump from the U.S. presidency.
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Eva Longoria's reinvention is very similar to that of one of her closest friends in Los Angeles, Victoria Beckham. Not only was it the former Spice Girl who designed her wedding dress, but they share tips and information on trends that can have an impact on the public and, consequently, improve their product numbers. Both are regular attendees of entrepreneurial conventions and have participated in spaces for debate on how to improve the impact and performance of a brand.
For Longoria, the fundamental factor is creating an online community: "If you do not have a social impact, customers will end up choosing another brand," he said in a motivational talk on the internet. At the same time, it defends the responsibility of the entrepreneur to say that not as many times as necessary to refine the usefulness of the product, be it a design, its public image or audiovisual projects, and not be distracted by actions that do not entail any real benefit.
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This is how he has accumulated a wealth that in 2019 was calculated above 50 million dollars , and that allows him to have two properties in Los Angeles - a mansion in Beverly Hills valued at more than 13 million and a house on the beach of Malibu valued at 2.5 million-, various cars and shares in businesses of all kinds. It has not always gone well for him - his bar-brasserie in the middle of Hollywood, called Beso, closed it two years ago - but the majority of setbacks have turned them into victories. After divorcing Tony Parker, for example, he sold his San Antonio home for a net profit margin of more than $ 1 million.
There has been a lot of talk about Jennifer Lopez's state of grace at just 50 years old, but Longoria, at 45, is not far behind as one of the great Latin stars of her time.
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