Curtain on pub screens. The city of Lille announced Monday that it has refused to install new digital advertising screens on its territory. The request had been filed by JC Decaux, the new manager of advertising display in public transport in the European metropolis of Lille (MEL).
"I have just refused to install in Lille [...] 53 digital 2x2 m advertising screens planned on 42 bus shelters and a tram stop managed by the company Ilévia," said Martine Aubry, mayor of Lille, in a press release. No wonder finally, the municipal council having voted, last November, a motion aiming to reduce the number of these devices in town.
"Invasive, inconvenient and aberrant" in terms of ecology
Significantly, according to the town hall, neither MEL, Ilévia, nor JC Decaux had deemed it useful to warn the municipality of their intention to increase the number of digital advertising screens on street furniture for transport. This is all the more surprising since the figure of 53 new screens represents around a third of what JC Decaux wanted to install in the metropolis.
To justify its refusal, the town hall insists on the “invasive, inconvenient and aberrant from the point of view of energy consumption” sides of these screens. In Martine Aubry's press release, there is also talk of "visual pollution", even "potential danger for motorists".
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- Publicity
- Lille
- Digital