Companies expected to produce and supply juices that the "Expo 2020 Dubai" exhibition will raise the sales of prepackaged juices of various kinds, with rates ranging between 20 and 30%, due to the increase in demand for supplies to restaurants, hospitality institutions and retail stores during the period of the exhibition expected to witness reception in excess of 25 One million visitors over a period of six months.

She added to «Emirates Today» that the great demand for juice products will increase the intensity of competition between companies, whether producing or importing, to raise their sales, noting that they are looking at the preparations for the exhibition expected to offer new products and flavors that suit consumers from different nationalities that will visit the state.

increasing of demands

In detail, the director of marketing services at the National Foodstuff Company, Sanjay Bhatia, said that sales of canned juices in local markets are expected to increase by more than 20% during the Expo 2020 Dubai compared to regular periods, with an increase in demand for supplies to Restaurants, hospitality establishments and retail stores during the exhibition, in light of expectations that the expected exhibition will receive more than 25 million visitors.

Bhatia added that, in addition to the juice products produced by the company under the signs of "Lacnor" and "Milco", new products were launched recently, in preparation for the event, while studying the opportunities of launching new products according to the market needs and demand variables during the exhibition activities over a period of six months.

An exceptional event

For his part, Tariq Ahmed Al-Wahdi, CEO of Agthia Group, said that “Expo 2020 Dubai” is one of the exceptional events that will have positive repercussions on the sales of food commodities in various sectors, especially with the exhibition receiving a large number of visitors, expected to increase sales Juices during the exhibition period from October 20 to April 10, 2021, at rates of up to 10% compared to regular periods.

Al-Wahidi stated that "Agthia" pre-empted the exhibition’s activities by introducing new types of juices from the categories that are called healthy, fresh and packed juices that rely on advanced manufacturing techniques that keep the juices fresh for a long time, indicating that this type of juice will suit the different groups that will visit the exhibition from different Nationalities.

A significant increase

In turn, Hamza Ahmed Al Sheikh, co-director of "Five Drinks Juices", agreed with Bhatia and Al-Wahadi that "Expo 2020" will increase juice sales, expected to exceed 30%.

The Sheikh attributed this to the significant increase in demand during the exhibition activities period, whether through the participants in the exhibition or through visitors expected to exceed 25 million visitors, and thus the demand for supply will increase.

Market indicators

In the same context, Ramo Mathew, the General Manager of Coco Mama Juice Company, also expected juice sales to increase over a period of six months, the period of the "Expo 2020", with rates of up to 30%, according to the current market indicators, and the start of the turnout of a number Large number of hospitality organizations to contract for large volume deliveries during the exhibition. He said that the company is currently considering preparing for the period of the international exhibition by offering new products and flavors that are appropriate for the various nationalities that will visit the local markets during the exhibition period.

Increased competition

The director of marketing services at the National Foodstuff Company, Sanjay Bhatia, said that the great momentum that will be created by the "Expo 2020" exhibition will increase the intensity of competition among juice producing companies in the country's markets.

For his part, Ramo Mathew, general manager of Coco Mama Juice Company, agreed with Bhatia that the exhibition will raise competition between companies supplying juices, with its desire to obtain greater market shares during the exhibition period.

Sanjay Bhatia:

“The company is studying opportunities to launch new products according to market needs and demand variables.”

Hamza Al-Sheikh:

"There will be a significant increase in demand during the exhibition, whether from the participants or visitors."

Ramo Matthew:

“A large number of hospitality institutions have contracted to supply juices products during the exhibition.”