Doha Jewelery and Watches Exhibition .. A journey towards beauty cost millions

Mohammed Al-Shayazami-Doha

The journey to beauty at the Doha Jewelery and Watch Show is not without industry secrets, elegance, purity of precious stones, and price secrets as well, which many luxury lovers see as an area to compete and possess the latest versions and innovations of the most famous brands in Qatar and the world.

This year’s edition, which will be held between February 24 and February 29, is the largest edition in the exhibition’s history, with some 129 exhibitors from 14 countries participating, displaying products from five hundred local and international brands.

In addition to the distinctive design and taste of jewelery, watches and handicrafts, the Jewelery and Watch Gallery includes large-sized diamonds that are among the purest in the world, some of which are worth more than forty million dollars, as well as hours of pure gold and millions of dollars in diamonds.

Nabil Ali Bin Ali, Vice Chairman of the Ali Bin Ali Holding Group, believes that luxury has its price and that questions related to the prices of jewelry and watches should not alienate the public from visiting the exhibition and identifying the latest innovations in international brands as long as the exhibition responds to all tastes and purchasing capabilities, and takes into account Owners of thousands and millionaires, preferring not to reveal the most precious items of his group in this exhibition.

And Bin Ali considered - in a statement to Al Jazeera Net - that the Ali Bin Ali group, which includes about 54 different international agencies and brands of jewelry and watches, is keen to suit the desires of all jewelry and high-end watchers, and to enhance its permanent presence at the Doha Jewelery and Watch Exhibition, which is one of the strongest specialized exhibitions In this field at the level of the Middle East region.

Naturally, there are millions of dollars' hand watches in time-honored international brands such as Swiss, French and English brands, and the secret of these amounts is due to the accuracy with which these watches were made in terms of design and innovation, and the value of the internal components that are usually pure gold or set with diamonds and gemstones.

Major sales
This edition of the Doha Jewelery and Watches Exhibition was characterized by a significant growth and development compared to the previous versions, as the exhibition witnessed an increase in size and area by 12% in the new version, in addition to an increase in the international participation rate by more than 58%, and there are 129 pavilions for participants compared to about 77 A booth for exhibitors last year, in addition to the workshops organized by Dippers Jewelery.

The Director of Exhibitions at the National Tourism Council, Ahmed Al-Obaidly, expressed his hope that these figures will be reflected in the sales of the exhibition this year, which amounted to about 7.3 billion Qatari riyals last year, thanks to the clear growth in the space, exhibitors and brands.

In a statement to Al-Jazeera Net, he pointed out that the promotional campaign for the Doha Jewelery and Watches Exhibition was international, as organizers in the global promotional campaign used the star of Sonam Kapoor to promote the festival in its seventeenth edition. The campaign also included promotion at the regional level in a number of countries, most notably Kuwait and the Sultanate Amman and Jordan.

Local Sharing
After each copy of this exhibition, the two Qatari sisters jeweled and immune to themselves firmly in the jewelry market, inspired by nature simple ideas for wonderful designs of gold and diamonds for their company "Ghand", within the criteria and techniques that made them touch the way to compete with major brands in the Gulf and the Middle East.

Jawaher says in a statement to Al Jazeera Net that their presence (she and a share) this exhibition is part of the initiative of young Qatari designers that includes 18 Qatari designers, which enabled them to meet with major companies in the world of jewelry and learn about the most effective ways of marketing and competition, and they hope their permanent participation in the exhibition that their company will have a presence Effective in the regional and international market.

The current edition of the Doha Jewelery and Watches Exhibition will reveal several designs and products in the different pavilions, as well as the participation of several international brands for the first time, such as "Dolce & Gabbana" and "Nos" that participate in the Ali Bin Ali Laguri stand.

The Rolex watch brand shares its famous models, in addition to the Tedor watch with its award-winning P01 watch. Chanel also showcases its products in a special stand inspired by the Camellia flower, as well as the famous diamond brand "De Beers" for the first time in the exhibition events. , Along with the Italian brand "Leonore" of the "Creative & Service Gallery" group for the first time at the exhibition within the "Jewels" booth.