(Fighting New Crown Pneumonia) Officials from many places broadcast live in China
China News Agency, Haikou, February 25th, title: Chinese officials from multiple places broadcast live "carrying goods" and turning into "Internet celebrities" to help farmers
China News Agency reporter Wang Ziqian
"Hello everyone! I'm Zhong Mingming, and today I'm recommending Wenchang's pineapples ... Calling Wenchang, let's buy grass and buy it together." Zhongming Ming, Secretary of the Wenchang Municipal Party Committee of Hainan Province, passed the Taobao Live Broadcasting Platform on the 24th Introduce Golden Diamond Pineapple, his few online buzzwords, and won praise from netizens.
The new crown pneumonia epidemic has caused China to face agricultural sales issues in many places. Under the circumstances that the traditional circulation channels have not been fully restored, online sales have become a bridge for agricultural products to reach consumers directly. Recently, officials from many places in China have taken the initiative to become "Internet celebrities" and have helped to sell agricultural products by means of live broadcast "carrying goods".
The live broadcast of "carrying goods" has been popular in China since 2019. During the epidemic, "carrying goods" also continued from cosmetics to slow-selling agricultural products, and the protagonist changed from an internet blogger to a government official.
Officials broadcast live "carrying goods". Sanya, Hainan's mango is slow-selling. Mayor Adong made a short recommendation when he broadcasted live. He was praised by netizens as "concise and informative, summarizing the advantages of Sanya mango." Adong admitted during the live broadcast that he hoped to increase sales through online sales. Let everyone eat fruits while increasing income for farmers.
Officials "carry" brought "flow." Wenchang livestream watched more than 750,000 people online and sold more than 80,000 catty pineapples in less than an hour. Recently, Liao Xianmei, deputy mayor of Yongfu County, Guilin City, Guangxi Province, has just broadcasted a live broadcast of Tangtang Orange, which attracted more than 400,000 people.
Network "traffic" brings "sales". Wu Hong, general manager of Hainan Yongqing Group, introduced to the media that new orders continued after Wen Chang led the live broadcast. He also received orders for about 630,000 kilograms from 20 offline cars, and the total sales were much higher than expected.
Chinese e-commerce giant JD.com introduced that during the epidemic, companies launched live broadcasts led by anchors and connected farmers. Through the Internet, Sichuan Daliangshan Cream Strawberry, Dujiangyan Strawberry, Shandong Shouguang Vegetable, Yunnan Xiangyang Melon, Fresh Cut Flowers and other crops have been brought to the market. More than 10 local government leaders have transformed into “casters” with goods in the live broadcast room. According to Yongfu County, driven by the live broadcast, the e-commerce platform sold 3,000 tons of sand sugar oranges online. Through the combination of online and offline sales models, the county has sold more than 65%.
"At present, more than half of Chinese people's food and clothing are related to online shopping, takeaway, and new retail." Zhang Kaifu, head of Alibaba's Taobao Industry Platform Division, said that the digital economy platform has become a barometer and a connector for the social economy. In the agricultural field, online sales channels for agricultural products are further promoting the digitalization of agriculture. "The development of the Internet is leading the digital economy, and more and more decision-makers are using more open thinking and methods to solve development problems."
The live broadcast of "carrying goods" made the public realize the other side of the image of government officials. Professor Zhou Wei of the School of Politics and Public Management of Hainan University said that live broadcasting "taking goods" is certainly an emergency response to the epidemic, but this method not only opens up the local agricultural product sales, but also directly reflects the government's determination to rescue the industry. Officials interacted with netizens in a more relaxed manner, showing a close-to-people style, and required me to have a better understanding of the local industry.
Netizens said that the live broadcast of "earned goods" with ground gas allows consumers to see the freshness of agricultural products from the place of origin, and the mayor and county chief made recommendations to ensure quality. Many netizens said that they are looking forward to seeing more "top leaders" endorsing local agricultural products and continuing the form of "mayor live broadcast" and "county mayor live broadcast". (Finish)