Hanna Blom was one of those who queued outside the bookstore.

"It is more fun to buy books like this, instead of shopping online," she says.

Bokrean is a tradition from the late 1920s.

But reading and listening through Storytel, Bookbeat and other digital subscription channels with audiobooks and e-books increased strongly during 2019, according to a new report from the Swedish Bookstore Association and the Publishers Association.

Sales of physical books are greatest during the Christmas trade - last year we bought books for SEK 246 million. Last year's book sale we traded for 108 million.