Do you dream of carrying a device in your hands that checks the food you buy and compares it to DNA, and flashes red if the food is inappropriate and green if it is a healthy option?

This is exactly what the DnaBand bracelet does. After installing it on your wrist, the bracelet checks the barcode on the food, compares it to the user’s stored DNA, and flashes red if the food is inappropriate and green if it is an option. Hygienically.

Although the bracelet is only available in the UK at the moment, the co-founder of emerging DnaNudge company Chris Tumazo is set to expand soon to include Los Angeles.

The company uses a mini-DNA test to determine potential health risks based on genetic makeup by sending samples through the mail or at its store, where the company takes a sample of your DNA by wiping saliva and testing it against the genetic markers of four health conditions: diabetes, hypertension Blood, high cholesterol, and obesity.

This data is transferred to the DnaBand bracelet, which is a small camera that can be worn on your wrist and can wipe the bar code at a price of 120 pounds.

The bracelet analyzes the nutritional information sent through the barcode and compares it with your DNA, and flashes green if it matches your DNA or red if the opposite.

The bracelet analyzes the nutritional information sent through the barcode and compares it with your DNA (the DNA website).

The company does not aim from this bracelet to prevent you from caffeine and salty sweets immediately, but for example, the bracelet may encourage you to change the chocolate bar that contains a higher proportion of sugar to a little less.

The idea of ​​turning your DNA over to a startup might be rejected, especially when other companies share the genetic data with the government without informing customers. That is why the DNA Laboratory ensures that your DNA information is not kept, as the samples are destroyed once the initial test is complete.

However, in the event that the worst happens and your data is hacked, what more pirates can get compared to any other company is your eating habits, according to Tommazo, but they will not know who these eating habits belong to, your identity will remain unknown.

Currently, the startup has intellectual property rights over any wearable technology - including a mobile phone - that can scan barcodes or images and use biomolecular information and lifestyle.

While there is a possibility for these companies to take the data and sell it to supermarkets or to insurance companies, this may be in the future.

There are still barriers to overcome, as DNA does not have data for all food yet, and despite deals with giants such as Walmart, customers may find themselves spending £ 120 on a wearable device. But it does not correspond to nutritional information in their local stores.