He is 70 years old, but besides teaching for four decades, he still likes to learn. That is why Carlos Maxi Bárcena has always followed social networks closely. With YouTube he became familiar some time ago and began to upload his videos dedicated, of course, to training.
But where this Mallorcan adoption has hit the ball has been in the youth network par excellence, Tik Tok. In it, Carlos Bárcena counts his followers by thousands and walks towards 100,000 fans with just two months of viral trajectory.
At present, @ aprende.mates has already become the Latin-language teaching channel with more followers, well above other colleagues by profession such as the geography expert @andresetegeo (20,000), the historian @elprofesorinquieto ( 16,000) or @blogdelengua, which exceeds 50,000 followers on Tik Tok.
Every week, Carlos hangs between 15 and 20 videos. They are, according to the norms of this new social network, pieces of just one minute in length, in which it provides simple solutions to complicated problems or invites the user to solve fun questions, always related to his great passion: mathematics.
"Surprised"
Thus, between lip sync, inappropriate dances, challenges of all kinds, humorous videos or various perreos this septuagenarian teacher has sneaked in, admitting to having been "pleasantly surprised" by the good response found.
Among the most viralized publications so far is the multiplication of monomials, which exceeds 750,000 views and 1,000 comments, or a mathematical challenge for the whole family, which now exceeds 100.00 views. And up.
Created by ByteDance and discussed by some social media experts due to the ease of viralization among a still immature audience, Tik Tok is in its moment of greatest growth, exceeding one million active users per month.
This is a social network where the majority presence is that of young people between eleven and twenty years of age, although those who work with it also affirm that the range is expanding thanks to the recent arrival of public figures who have found a new window.
Carlos explains that the best of the experience he is living is the interaction of his very young followers and check "how happy they are to have teachers who adapt to these new channels."
Perhaps to improve its image, and with the intention of not being typecast in a type of videos of a playful and superficial nature, Tik Tok has created Tik Tok for Goods, with which it viralizes hashtags that can add value to users. Among them is #EduTok, aimed at learning and teaching, and where our protagonist has already taken a place to show that social networks are not old and that every platform is valid for learning. Although they are mathematics.
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