USJ Large-scale event in NY with the theme of "Mario" February 20 9:23

Osaka's theme park, Universal Studios Japan, held a large-scale event in New York, U.S.A. on April 19 to promote new attractions based on the popular character "Mario", which will open in the summer . There was also a prize of being invited to Japan if drawn by lot, and fans from all over the United States enjoyed the event.

The venue was Grand Central Station, a terminal station in New York Manhattan.

In the historic building where the movie was shot many times, a set inspired by the game's `` Mario '' series was prepared, and pushing up the overhead blocks by hand to collect coins in the game, The prizes will be displayed on the terminal at hand.

Among the prizes, there was a round-trip invitation to Universal Studios Japan, and all the participants wearing red hats like Mario were jumping up and down.

Also, it was one of the largest stations in the United States, so many people came and went nearby and stopped.

The new attraction, Super Nintendo World, is scheduled to open before the Tokyo Olympics and is expected to attract more tourists to the Kansai region.

Nintendo is also popular in rice

Nintendo, the creator of Mario, is known worldwide more than characters, and there is also a directly managed store in the Rockefeller Center building in New York where this event was held, where character goods were collected.

This “Nintendo New York” opened in 2005 and was the only directly managed store in the world until a second store was opened in Shibuya, Tokyo last November.

The store sells character goods and other game software, as well as a corner where you can experience games, as well as Nintendo's successive game consoles.

With around 1.3 million visitors a year, New York City is one of the most visited stores in the United States and New York.

A teenage woman who came to New York from Paris, France for the first time, said, "I love Nintendo. I love games and music."

A group of college students who had been driving from Toronto, Canada for over eight hours said, "Whenever I came to New York, everyone was telling me to come here."

USJ "From the World to Kansai"

Ayumu Yamamoto, Marketing Director of Universal Studios Japan, said, "The content of" Nintendo "has been responsive all over the world. The best fit is New York, so I want to send it out here and have the world come to Osaka and Kansai. "

Regarding the popularity of "Osaka" and "Kansai", Yamamoto said, "It has been established as a tourist destination in Asia, but it is still far from Europe and the United States. It is an entertainment that I have done, and I want to make it available to the world and contribute to the community. "

On the other hand, in connection with the spread of the new coronavirus infection, `` I am now responding well, but when the situation ends, I hope that this new attraction will be a place where everyone can get well '' I was talking.

`` We are already convinced that this new attraction will further evolve the world's finest theme parks, '' said Page Thompson, head of the Overseas Business Unit at the company that greeted the event. .