- USA Bloomberg will sell his company if he is elected president
- Elections: Democratic arsenal to defeat Donald Trump in 2020
There is no worse wedge than that of the same wood. The Spanish proverb explains in those ten words the electoral campaign of the United States. And, to a large extent, why last night Michael (now that he is in politics, 'Mike') Bloomberg, who does not appear at any primary until March 3, had been invited to participate in the pre-crucial Democratic election debate Nevada primary. Bloomberg is already the second Democrat in intention to vote, tied with also the centrist Joe Biden, according to the statistics website FiveThirtyEight. Although a huge distance separates him from leftist Bernie Sanders, his rise seems unstoppable.
Bloomberg is like Trump . Multimillionaire. Womanizer. New Yorker. Turncoat. Politically incorrect. And edge. So it is not surprising that it is becoming the president's main concern. This one, that jumps before any provocation, has already coined a term for Bloomberg, 'Minimike', in reference to the short stature of his rival.
But there it is, again, the proverb. Little but bully. Essence and poison, in small jar. Bloomberg has launched a war of jokes, memes, and viral videos that has catapulted its popularity, especially among the younger population segment, in which Sanders clearly dominates.
The campaign is on Instagram, on YouTube and on Twitter. His biggest argument, the laugh. His main weapon, money. Bloomberg pays $ 2,500 (2,300 euros) per month to 500 'influencers' - pompously baptized as "deputy digital organizers" to dedicate between 20 and 30 hours a week to make videos, memes, and gifs supporting Bloomberg and crushing Trump . They are spectacular figures for most of the 'youtubers' and 'instagrammers' of the USA. And the result is sowing social networks with all kinds of messages. Bloomberg is, today, the king of Instagram.
To that the activity of own campaign is added. See, for example, the video posted by this one last Friday on Twitter, in which Trump gives a memorable explanation about the coronavirus, which he states, with utmost seriousness: "A lot of people, you know, believe that he is going to leave in April, with the heat. When the heat comes it usually disappears. "
Trump's reply is a segment of the 1995 comedy 'Billy Madison', in which the school's director (Josh Mostel) says without blinking to the protagonist (Adam Sandler): "What you just said is one of the craziest stupid things I've ever heard in my life. At no time in your incoherent and deviant response have you approached anything that could be considered remotely as a rational thought. All the people in this room are now less intelligent for having heard you ".
A day later, the Bloomberg team posted a video on Twitter that shows images of Trump's public events in which he insults ("what a stupid question"), he added (pushing the Prime Minister of Montenegro, Dusko Markovic , at the NATO summit of 2017, after accusing that country of wanting to attack Russia and starting "the Third World War"), he gets angry ("get kicked out!"), and combined them with segments of ' reality shows', cartoons ('Family Guy' and 'South Park'), and series for teenagers in which one character abuses another, and all with the legend: "He's a thug."
Bloomberg's campaign, like this, is governed by bad milk. It's a different dynamic from that of most Democrats, who tend to try to avoid melee with Trump. The former mayor of New York looks for him. There is the response of his spokesman, Julie Wood, to a fierce Trump attack: "The president lies in everything: his transplanted hair, his obesity, and his tan 'boat'."
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