The new bonus system will be introduced from tomorrow, February 1, in all Ica stores in the country. The plan was that the new bonus points would not be carried over to the next month and that the limit for when bonuses are paid out was set at SEK 2,000 per month.

This created strong reactions among ICA's customers. Now the bonus limit is lowered to SEK 1,000 a month, if you trade for that amount two months in a row, writes Aftonbladet.

- There have been customers who have been worried about what the new loyalty program means to them. There should be more for those with slightly smaller food budgets as well, says Anders Svensson.

Bonus points are reset

Ica does not, however, reverse that the bonus points are reset every month, according to Svensson.

- It's reset, that's right. But when we look at customer data from our loyal customers, SEK 1,000 a month is well below the average for what single seniors spend on food. We want to reward the customers who choose to shop at Ica, he says.

petition

The criticism of the company's new bonus system has been great on social media and the internet. There, among other things, thousands of people have signed a name collection.