Companies working in the consumer electronics sector revealed their intention to introduce mid-cost smartphones and support fifth generation technology during the events of Expo 2020 Dubai, which will start in October 2020.

And those companies expected that "Expo 2020 Dubai" will contribute to increasing smart phone sales by more than 20% compared to regular periods.

She explained to «Emirates Today» that attracting more than 25 million visitors to the local market, during the exhibition period, will revive and increase demand amid intense competition between companies, is likely to account for medium-cost phones major shares of sales.

Positive reflections

In detail, the General Manager of Tusk Mai, Ashraf Fawakherji, said that the events of "Expo 2020 Dubai" will have positive repercussions on smart phone sales, as it is expected to increase by more than 20% before and during the exhibition period, with the expectation of attracting more than 25 One million visitors during the exhibition period.

He stressed that the exhibition will raise the intensity of competition between companies to increase their sales shares, which leads each company to launch special offers during that period, pointing out that "TaskMe" plans to increase its products from "Xiaomi" phones during that period.

Fawakherji expected that medium-cost phones would account for the major shares of sales during the period of "Expo 2020 Dubai", due to reasons related to the high number of phones recently offered, and the significant development in their technical characteristics, in addition to the trend of technology companies to launch new phones in this category, with features that support Fifth generation technology.

In turn, the President of the company, "Realme" for phones in the Middle East and Africa, Joseph Wang, agreed that "Expo 2020 Dubai" has positive repercussions on the smart phone markets in the UAE, and will contribute to raising the competitiveness of companies.

Wang expected that the exhibition would contribute to an increase in phone sales by more than 20% compared to regular periods, and that the category of medium-priced phones would account for the highest percentages of sales during that period, pointing to Realme's intention to introduce phones supporting the fifth-generation technology of the medium-cost category.

exceptional case

In the same context, Fadi Awni Abu Shamat, Director of Strategies and Planning for the Middle East at the OPPO Technology and Mobile Production Company, expected that during the time of the Expo 2020 Dubai, smart phone markets would witness large booms in demand that would increase sales by 10-20%. .

He stressed that the exhibition will constitute an exceptional case in the local markets, with the expectation of attracting more than 25 million visitors, in addition to the large number of countries participating in the exhibition, which greatly stimulates the demand for smartphones of various categories, especially medium-cost phones.

Fifth generation

For his part, Jason Chen, CEO of Marketing Affairs for the Huawei Consumer Business Group in the Middle East and Africa, said that it is natural for Expo 2020 Dubai to have positive effects on smart phone sales in local markets with the increasing number of visitors to the country.

He said that the smart phones supporting the fifth generation will have shares of the expected sales, supported by the widespread use of the fifth generation technology during the coming period and increasing awareness among consumers about it.

He emphasized that «Huawei» intends to launch smart phones supportive of the fifth generation of medium-cost, or what is called «Mid Range» during the coming period.

Regional center

Tariq Zaki, Dubai's director of products and policies in the Middle East and Africa at the company "Alcatel" for phones, said that Dubai has the advantage of being a regional center for smart phone trading in its various categories and brands, pointing out that the demand will increase on phones, especially by visitors, and company employees who will stay for six months. The period of the exhibition.

- Expectations that the "exhibition" will contribute to the increase in smart phone sales by rates exceeding 20%.

- The exhibition will be an exceptional case in the local markets, with the expectation of attracting more than 25 million visitors.