New York (AFP)
The Hummer - the civilian version of the all-purpose 4X4 of the American army - has been the symbol of all American automobile excesses: larger, wider and above all much more fuel-efficient. In May GMC will offer the ecological and all-electric Hummer.
To attract the barge, General Motors Company will broadcast an advertising spot during the biggest sporting event of the year in the United States, the final of the professional football league, the Super Bowl.
The vehicle, which should be able to go from 0 to almost 100 km / h (60 miles / h) in 3 seconds thanks to its 1,000 horsepower under the hood, will not really be revealed until May 20.
And, who knows, he might seduce Arnold Schwarzenegger, "Terminator" on the screen, ex-governor of California and great environmentalist, but also one of the most fervent promoters of the polluting version at the beginning of 90s.
The GMC advertising clip, which will be broadcast on Sunday during the second quarter of the game between the Kansas City Chiefs and the San Francisco 49ers, will emphasize the power of the machine, without being able to see more than just outlines , and its silence.
The Hummer EV will be built at Hamtramck, a General Motors plant that will be completely redesigned to manufacture the brand's electric vehicles, in the suburbs of Detroit, Michigan.
The factory that was to be closed as part of a cost reduction plan was ultimately saved.
The Hummer's resurrection is part of a recent trend by automotive groups to give new life to old models that have left their mark.
Toyota brought the Supra to life, Ford the Ranger and the Bronco and Land Rover the Defender.
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