The Tinder application on a smartphone (illustration image). - JOE RAEDLE / GETTY IMAGES NORTH AMERICA / AFP

A Tinder date that goes wrong? The dating application will set up an emergency button directly on the interface to report a problem during an appointment. A novelty which is part of a series of measures intended to improve user safety.

Thanks to a partnership with the Noonlight app, Tinder users will be able to "post in the coming days" where and with whom they are on a date. They will also be able to "alert the emergency services in a discreet and easy way if they feel worried or in need of help," said the Match Group subsidiary in a press release.

A "silent bodyguard"

Contacted by AFP, Tinder confirmed that this would send a signal to 911, the emergency number which allows in particular to contact the police in the United States. "Trained operators" will sort through before contacting public services, the company said. "Noonlight serves as a silent bodyguard in cases where you are alone or you meet someone for the first time," promises co-founder Brittany LeComte in a statement. "This is the first security measure of its kind to protect Tinder members even when their interactions are no longer virtual but go well in real life."

Tinder, which is available in more than 190 countries around the world, claims authorship of more than a million dating dates a week. Sometimes women using the app for the first time may be fearful of meeting an unknown person "in real life". Identity theft, where the person you meet doesn't look like the one in your online profile photos, is often reported.

Tinder also announced other security measures on Thursday, including a user authentication system, which will allow the application to send several photos of them, taken in real time. An artificial intelligence system will then have to determine if the person is the same as that shown on the photos of his profile, and the user will then become "verified", which should inspire more confidence in other users.

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