Ahmed bin Mohammed: The next stage places the local media in front of a great responsibility

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, confirmed that the announcement of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that 2020 will be the year of launching towards a comprehensive development of the capabilities and capabilities of the UAE In preparation for the next 50 years, he places a great responsibility on the local media, to develop his capabilities and unify his efforts in preparation for the next stage, so that our media will always be at the forefront a model to provide a sophisticated media message with distinct modern content.

This came during His Highness’s visit to the headquarters of the Dubai Media Foundation, where he was received by His Highness, Executive Director of the Radio and Television Sector at Dubai Media Corporation, Ahmed Saeed Al Mansoori, and a number of the leaders of the Foundation, where he reviewed his work on Dubai TV, which was the beginning of The foundation was launched from it with its inception by the late Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul, in 1973, as it was opened and began broadcasting in 1974.

His Highness commended the efforts of the Foundation in all its branches and sectors, stressing that Dubai Media Corporation, with its long history of nearly half a century, constituted one of the main components of the Emirati media system, whether through Dubai TV with its various channels, or through the newspapers “Al Bayan” and “Emirates Today” »And also, via its electronic platforms, which are a testament to the Foundation's keeping pace with the great development taking place in the media field worldwide, stressing His Highness that this ancient history increases the responsibility of the Foundation towards continuous development and strengthening capabilities, and the possession of tools that help it to continue its role in the service of A homeland and support its strategic goals, according to the vision and direction of the leadership, and in line with what the society expects from a media that is in line with its aspirations and meets its needs.

His Highness said: «Providing content that keeps pace with the times and takes into account the needs of the recipient by highlighting them and highlighting them, and helping to meet them as a partner in the development process, among the basic requirements that must be taken into account in the development process.

His Highness added: “Unifying the efforts of the media institutions, raising the level of coordination among them, and considering how to make the most of their potential, are priorities for action during the next stage, which we emphasized in the first meetings of Dubai Media Council, and we will cooperate closely with all the work teams, and we look forward to Their contributions to ideas that had to achieve these goals in the shortest possible time frames.

His Highness, Chairman of Dubai Media Council stated: “Our goal is to add new chapters of excellence in the record of an ancient media institution, the foundation of which was laid by the late Sheikh Rashid bin Saeed Al Maktoum, may God bless his fortune, nearly 50 years ago. The experience accumulated by the institution over all of these The years represent a good base to start towards more achievements, in an effort to make a distinguished position among the ranks of the major global media institutions. We are all confident in the ability of our national media cadres to lead this development with conscious thought and a future outlook that inspires the UAE’s approach to excellence and excellence in all fields. ”

At the beginning of his visit to the Dubai Media Corporation, His Highness visited the central studios of Dubai TV with its multiple channels, and started them with Studio A, which is one of the first television studios in the Emirates, and was built in 1974 according to technical and technical standards that guarantee its continuity to the present time, after its passing, During the past years, with many stages of development and renewal in terms of equipment and the latest technologies that have been supplied to keep pace with the evolution of the visual media march in the world.

His Highness also visited the central feeding room for media materials, where he was introduced by the executive director of the radio and television sector at Dubai Media Corporation to the mechanism of work of the chamber responsible for introducing all media materials in various formats, and including them in the technical broadcasting system operating with the latest international approved technologies.

His Highness listened to a detailed explanation about the mechanism of action of the "main control room" linked to television stations in all emirates of the country, and through optical fiber technology with the media office of the Dubai government.

At the end of his tour of Dubai TV studios, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum continued, in Studio (C), a documentary film on the history of Dubai TV since its foundation.

His Highness also watched a short film reviewing the components of the Dubai Foundation, which under its umbrella includes many platforms, including: «Dubai Channel» which represents the official television channel for the Emirate of Dubai, and the official carrier of events and events in Dubai and the UAE, and provides a set of news, political and economic programs, and channel Sama Dubai, which expresses the Gulf identity of the Emirate of Dubai through its targeted programs and artistic and dramatic works, the Dubai One channel that broadcasts its programs in the English language, and the Dubai Sports channel, which was distinguished by its digital broadcast and transmission to various local, Arab and international sporting events, In addition to the channel «Dubai Racing», specialized in sports and horse racing, camel and falconry, and the channel «Dubai Zaman» concerned with the classics of television business in various categories.

During his visit to Dubai Media Foundation, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum listened to an explanation about the mechanisms of digital broadcasting of the Foundation's content on the Internet, through the institution's "AWAN" application, through which the largest digital library for local and Arab media is available.

His Highness the Chairman of Dubai Media Council moved to visit the news center of Dubai TV in Dubai Media City, where Ahmed Al-Mansoori gave a full explanation about the center, which was established in 2004, and its news coverage of the most important and most important developments on the local and Arab arenas, as well as the surrounding global developments.

Al-Mansouri reviewed the center's work, the mechanisms of dealing with local and international news, and the standards used to investigate the accuracy of the news and verify its sources, in order to preserve the credibility and standing of the Dubai Media Corporation as a reliable source to see what the world is going through, especially since the world is suffering, at the present time, The problem of false news and the spread of rumors, as the news center is keen on achieving a head start without slipping into the impasse of transmitting false or false news, so that Dubai Media Foundation will always remain a title of accuracy and reliability, and to remain at the level of the recipient's trust in its material and news.

Al-Mansouri said that the News Center operates according to the highest standards and international best practices in the field of news work and television broadcasting, with the assistance of a wide network of correspondents around the world, and cooperation with major news and information agencies in the world, to convey the most important events.

Al-Mansouri pointed out that the development efforts do not stop at the end of the acquisition of the best equipment, but they also withdraw to provide the best training opportunities for the technical and editorial staff at the center. And during his visit to the News Center in Dubai Media City, he watched how he deals with The team with news and approach to provide comprehensive news coverage that competes with other news sources, and provides the recipient with a balanced approach that is based on neutrality in presentation and discussion, and dealing with regional and global issues from more than one angle and point of view, where His Highness stressed the importance of continuing to provide a model Show off In the news coverage that presents the truth as it is to people, and helps them to understand developments around them in a manner that is fair and objective, wishing His Highness to the center's staff all the best in their message, while his Highness with the staff of the Dubai News Center took memorial photos at the end of the visit to the center.

End of the tour

At the conclusion of the tour, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, received a memorial gift from the Dubai Media Foundation team, presented by the Executive Director of the Radio and Television Sector, Ahmed Al Mansoori, which is a historical image of the first visit of the late Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul, for the Dubai TV building, when it was under construction, in 1973.

Ahmed Al-Mansoori:

"Dubai Media Incorporated News Center provides news coverage of events around the world, with a wide network of correspondents and high-tech technical equipment."