We are affected by the conditions around us, and with ease we cannot imagine or admit. In fact, we notice the details in our environment involuntarily and are affected by them, although we believe that our decisions are rational.
For example, when the room is warm, it makes us more open, receptive, and sympathetic to our addressee. On the contrary, when the room is cold, our feelings towards others are negative.
The same applies to smells, which have a very strong impact on human behavior. The smell of cleaning materials, for example, makes us eat food slowly, and floral scents make us evaluate products better, which is what is called in the world of trade "aromatic propaganda."
This information prompted shopping malls to use all sorts of techniques and deception, in order to pay customers to spend more money and buy a lot of goods, since there are small details that we may not pay attention to, It has only our subconscious mind affected by it.
1- Large shopping trolleys to fill
Did you know that carts in malls appeared in 1938, and since then their size has gradually increased.
Originally, it was designed to facilitate the purchase process, but over time, marketing experts discovered that the greater the size of this vehicle, the more customer purchases, since those who have a cart full of half feel that he did not buy everything necessary.
| One of the marketing tricks is to place basic products at eye level (Getty Images) |
2- Place the products at eye level
In the shopping malls, the products to be purchased heavily are placed at eye level.
And with this we can see it easier and better. On the contrary, cheap things are placed in the lower shelves, so that we do not pay much attention to them.
It can be seen that sweets are placed at a low level commensurate with the height of children, so that they pay attention to them and persuade their parents to buy them.
In addition, the products to be marketed more are placed on the right side since most people use the right hand, and therefore look more on the right.
3- The price contains the number nine
This trick is very old but it is still widely used, and the reason behind it is that we usually only look at the first number on the left, and we don't pay attention to the small coins after the break, so the price of a lot of products is for example $ 9.90, and we feel that their price is simply It is nine dollars, although in reality it is almost ten dollars. This trick prompts us to spend extra money without realizing it.
| The number nine trick is old but why are stores still using them yet? (Getty Images) |
4- Change the location of the luxuries
Shopping malls cannot permanently relocate commodities, as this will bother and tire customers. But from time to time some sections are changed to push customers to roam around and pay attention to the rest of the goods and buy luxuries, after they are used to going to specific departments and buying what they only need without paying attention to the rest of the exhibits.
5- Basic products in the farthest place
The location of each type of product is determined in a precise and calculated manner, which directly affects sales. Therefore, basic materials such as milk and eggs are found at the end of the store, and thus the customer is forced to travel a long distance through which many other products pass, in the hope that it will be His temptation to buy things he was not planning.
6- Products that cannot be returned are located at the entrance to the store
In most "supermarkets", products that cannot be returned are placed in the entrance, such as flowers and baked goods.
The goal is to entice the customer to buy it when he enters, since his cart is empty, and is quickly affected by the appearance and smell of flowers, or baked goods, especially as scientific research has shown that when it is hot it activates the salivary glands and prompts us to purchase.
7- The most expensive goods are always found near the box
When we finish shopping and get to the place of payment, we often wait a little longer. Meanwhile, you will have sweets, magazines, energy drinks, batteries, chewing gum, and all sorts of products we did not plan to purchase.
It is worth beware that all of these products are usually high in price, but we have to buy them because we think we need them, or because the kids insisted on that.
| The most expensive goods are always near the box (Getty Images) |
8- "Points" ... a trick to increase spending
Shops usually offer cards to loyal customers, collecting points for discounts or gifts.
But often these points can only be obtained after exceeding a specific spending ceiling, and thus the shops ensure that the customer who originally intended to purchase needs worth twenty dollars, changes his mind and spends thirty dollars, to obtain those points, which will not benefit him in reality.
9- The bigger the stores, the better
Size is very important, and studies have shown that large stores that are not crowded with people push us to buy larger quantities of products, and that their large size enables them to offer offers and discounts more clearly.
When the shopping center is vast, we do not suffer from overcrowding, and we take longer to fill the cart, and therefore we buy more goods.
10- Music to increase sales
In recent years it can be seen that all "supermarkets" play music all the time. This is not a coincidence or just entertainment to customers. Rather, scientific research has shown that quiet and relaxing music clips encourage people to spend more money.
On the contrary, loud music has the opposite effect.
The best choices in this regard are classical music, which relaxes the nerves and creates an emotional feeling in the customer and pushes him to buy more.