His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, directed the speedy work of preparing a unified strategy that supports Dubai's aspirations for the future, through which clear goals for the media sector are formulated, and requirements for converting those goals into concrete achievements are defined within specific time frames.
In detail, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, chaired the first meeting of the Council yesterday, at the headquarters of the media office of the Government of Dubai, in the presence of the members of the Council, to discuss the broad lines of the work of the Council and the requirements of the next stage, to cause a major development boom in The local media sector, in a manner that strengthens the foundations of the base of the emirate's media economy, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a global capital of the new economy.
At the beginning of the meeting, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum praised the efforts of the members of the Council, which were behind a series of important accomplishments that reached in Dubai to achieve media leadership at the level of the Arab region, stressing that his contributions are appreciated at the internal and external levels, The choice of Dubai as the capital of the Arab media for 2020 demonstrates the great positive impact and the clear imprint that Dubai has left on the Arab media page.
His Highness stressed that the development of media institutions in Dubai constitutes a major task at the forefront of the council's priorities, with the need to apply the best international standards and practices, and in line with local needs, so that Dubai media is a true mirror of the UAE, and transmits its message to the world with high-quality content that matches the requirements of the times and serves Society meets its needs, while employing technology in a manner that ensures utilization of its various platforms to provide our local media with global competitiveness.
His Highness pointed out that the media successes achieved by Dubai established a solid base, which had to be a strong start to advance the Dubai media towards the desired level of excellence, and to raise its content and mission, in line with the expected aspirations for the next stage, taking into account the strong development process needed in Dubai from the capable media. On the way, with the speed required to prepare for this launch, and a clear vision of what can be done to reach the desired levels of proficiency by developing development paths that take our local media to the highest levels of global competition.
His Highness said during the meeting: “His Highness Sheikh Mohammed bin Rashid stressed that the year 2020 will be the beginning of the great change that will take us to the next stage with full force, and we must be up to the responsibility of this responsibility, and confirm the partnership of the media in achieving this great move and the expected development renaissance, And his support for the efforts to reach a better future in which leadership remains the share of the UAE in various fields.
On the basic perceptions of the mechanisms of the Dubai Media Council, His Highness the Chairman stressed that proper planning is the basis for success, and that speed is a critical element in implementing positive transformations that advance our local media, and support the media of the region, directing His Highness to work quickly to prepare a unified strategy that supports Dubai's aspirations for the future, and is carried out Through formulating clear goals for the media sector, and defining the requirements for transforming those goals into concrete achievements within specific time frames.
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum pointed out that the development of a unified media strategy that achieves the integration of roles among them, to build an integrated media map that contributes to raising the level of positive impact of the capabilities enjoyed by Dubai media institutions, separately, in addition to ensuring The highest levels of consistency and consistency with the goals of the media message, and avoiding conflicts between them, which leads to achieving the desired media integration.
His Highness directed to present proposals to develop Dubai media institutions, and to develop performance indicators that monitor the level of progress in that, in order to ensure the progress of the development process in an effective manner that ensures the speedy achievement of the desired goals, in preparation for the transition to new development stages in the short and medium term, with setting the necessary scenarios for how to involve the media community Dubai, which is estimated to be huge, is estimated at about 4000 companies covering all media activities, in achieving the new media vision for Dubai.
Addressing the council members, His Highness said: “I trust in your ability to present ideas that raise the ceiling of the media’s contribution to enhancing the UAE’s global competitiveness. Our country is progressing at a rapid pace in the field of development and on all tracks. The media must work at the same level of speed in developing its capabilities and preparing everything necessary to consolidate leadership. Emirati media, in a way that amounts to the leadership’s expectations for the media sector and the rest of the vital sectors, including preparing national cadres as a goal that tops our list of priorities, and providing all the necessary ingredients for their media excellence, as well as ensuring that they are up to date with the latest global trends in this field ».
The meeting was attended by Vice President and Managing Director of Dubai Media Council Director General of the Media Office of the Dubai Government, Mona Ghanem Al Marri, and Board Members: Executive Director of Wataniya Emirates Foundation, Dirar Balhoul Al Falasi, Dr. Hessa Lootah, Director General of Dubai Media City and Dubai Studio City, Majid Al Suwaidi, and Director Executive Director of the Radio and TV Sector at Dubai Media Incorporated, Ahmed Saeed Al Mansoori, Executive Director of the Publication Sector at Dubai Media Corporation, Ahmed Al Hammadi, CEO of Dubai TV and Film Production, Jamal Al Sharif, and Director General of the Arab Broadcasting Network, Mahmo Dr. Al-Rasheed, Director of Media Services Department, Dubai Government Media Office, Salem Balayouha, and Secretary General of Dubai Media Council, Hind Tayeb Baqer.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, adopted a set of decisions during the first meeting of the Dubai Council, which included a decision to form a "Dubai Media Council", headed by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, including Consistent with the objectives of the "January 4, 2020 Document", issued by His Highness, Vice President and Prime Minister and Ruler of Dubai, at the beginning of this year, towards developing a comprehensive and integrated work system with a future vision to advance all areas of work and life in Dubai.
Ahmed bin Mohammed:
"Setting a media map to raise the level of positive impact of Dubai media institutions."
“We look forward to new ideas that raise the ceiling of the media’s contribution to enhancing the UAE’s global competitiveness.”
"We want to inform Dubai of a true mirror of the Emirates, which conveys its message to the world with high-quality content that keeps pace with the times."