His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council presided over the first meeting of the Council today at the headquarters of the media office of the Government of Dubai and in the presence of members of the Council in order to discuss the broad lines of the work of the Council and the requirements of the next stage to bring about a major development boom in the local media sector in a way that strengthens the foundations of the media economy base The emirate is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a global capital of the new economy.
At the beginning of the meeting, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum commended the efforts of the members of the Council, which were behind a series of important accomplishments that reached in Dubai to achieve media leadership at the level of the Arab region, stressing that his contributions are appreciated at the internal and external levels, as it demonstrates The choice of Dubai as the capital of Arab media for the year 2020 is the great positive impact and the clear imprint that Dubai has left on the Arab media page.
His Highness stressed that the development of media institutions in Dubai constitutes a major task at the forefront of the council's priorities, with the need to apply the best international standards and practices in line with local needs, so that Dubai media is a true mirror of the UAE that conveys its message to the world with high-quality content that matches the requirements of the times, serves the community and meets His needs, while employing technology in a manner that ensures utilization of its various platforms to give our local media global competitiveness.
His Highness pointed out that the media successes achieved by Dubai to date have established a solid base that helps a strong breakthrough to advance the Dubai media towards the desired level of excellence, and to raise its content and mission in line with the expected aspirations for the next stage, taking into account the needs of the strong development process in Dubai from a media capable of Keeping pace with this, as this requires rapid preparation for this launch and a clear vision of what can be done to reach desired levels of proficiency by developing development paths that take our local media to the highest levels of global competition.
During the meeting, His Highness said: "His Highness Sheikh Mohammed bin Rashid affirmed that the year 2020 will be the beginning of the great change that will take us to the next stage with full force, and we must be up to the responsibility of this responsibility ... and confirm the media partnership in achieving this shift and the expected large development renaissance. And his support for the efforts aimed at achieving a better future in which the leadership remains the share of the UAE in various fields. " Regarding the basic perceptions of the mechanisms of the Dubai Media Council, His Highness the Chairman stressed that proper planning is the basis for success and that speed is a critical component in implementing positive transformations that advance our local media and support the region’s media, directing His Highness quickly to work on preparing a unified strategy that supports Dubai's aspirations for the future and through which formulation Clear goals for the media sector and define the requirements for converting those goals into concrete achievements within specific time frames.
His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum pointed out that the development of a unified strategy for the media achieves the integration of roles among them to build an integrated media map that contributes to raising the level of positive impact of the capabilities enjoyed by Dubai media institutions separately, in addition to ensuring the highest levels of consistency and conformity The goals of the media message and avoiding conflicts between them, which leads to achieving the desired media integration.
His Highness directed to present proposals to develop Dubai media institutions and to develop performance indicators that monitor the level of progress in that, in order to ensure the progress of the development process in an effective manner that ensures the speedy achievement of the desired goals in preparation for the transition to new development stages in the short and medium term, while setting the necessary scenarios for how to involve the huge media community that Dubai is home to an estimated 4,000 companies covering all media activities, in achieving Dubai's new media vision.
Addressing the council members, His Highness said: “I trust in your ability to present ideas that raise the ceiling of the media’s contribution to enhancing the UAE’s global competitiveness… Our country is progressing at a rapid pace in the field of development and on all tracks .. The media must work at the same level of speed in developing its capabilities and preparing everything It is necessary to consolidate the Emirati media leadership, in a manner that amounts to the expectations of the rational leadership of the media sector and the rest of the vital sectors, including preparing national cadres as a goal that tops our list of priorities, and providing all the necessary ingredients for media excellence as well as ensuring that they are up to date with the latest global trends in this field.
The meeting was attended by Mona Ghanem Al-Murri, Vice President and Managing Director of Dubai Media Council, Director General of the Dubai Government’s Media Office, and Board Members: Dharar Balhoul Al Falasi, Executive Director of the Emirates National Foundation, Dr. Hessa Lootah, Majid Al Suwaidi, Director General of Dubai Media City and Dubai Studio City, and Ahmed Saeed Al Mansoori, Executive Director of the Radio and TV Sector at Dubai Media Corporation, Ahmed Al Hammadi, Executive Director of the Publishing Sector at Dubai Media Corporation, Jamal Al Sharif, CEO of the Dubai TV and Film Production Committee, and Mahmoud Al Rasheed, Director General of Radio Network A Arab, and Salem Balaouhh, Director of the Information Services Department of Public Information Office of the Government of Dubai, and India Tayyip Baqer, Secretary General of the Council of Dubai Media.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, has adopted, during the first meeting of the Dubai Council, a set of decisions that included a decision to form a "Dubai Media Council", headed by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, in line with the goals of the "January 4, 2020 document" which Issued by His Highness, Vice President and Prime Minister and Ruler of Dubai earlier this year, towards developing a comprehensive and integrated work system with a future vision to upgrade all areas of work and life in Dubai.