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The assault of Díaz Ayuso to the Mobile World Congress: 109,000 attendees and an impact of 473 million

2020-01-16T16:34:16.548Z

Organizing an event of the magnitude of the Mobile World Congress is one of the great aspirations of every great city. That is why it is not surprising that the president of the Community of



  • Ayuso declares war on Colau: he will try to take away the Mobile World Congress

Organizing an event of the magnitude of the Mobile World Congress is one of the great aspirations of every great city. That is why it is not surprising that the president of the Community of Madrid, Isabel Díaz Ayuso, has it among her claims before the possibility that the organizers of the congress decide to leave Barcelona because of the uncertainty generated by the 'process'.

The largest technology congress in the world brings together more than 100,000 attendees every year and generates an economic impact of 470 million euros. Visitors arrive from more than 200 different countries and usually cram the city's hotels in one of the most profitable tourist segments for hotel chains: the business one. Almost 8,000 of these visitors in the last edition held the position of CEO.

The fair also brings together the world's leading technology manufacturers and telecommunications companies and serves as a presentation point for the main developments in which the sector works. This year, for example, the final launch of 5G technology is expected , which will be a definitive boost for the development of artificial intelligence.

A congress of this type also functions as a hotbed of companies and technology pole so that local companies or companies based in Barcelona have the opportunity to close agreements and large businesses in the sector.

The words of Díaz Ayuso arrive at a delicate moment for Barcelona due to doubts about the renewal of the contract signed by the city and GSMA , the world telecommunication employer who organizes this event.

The city is playing the renewal of the contract for the period 2023-2028 and there are already other major international cities that have moved behind the scenes to try to attract the forum in the event of tension in Catalonia.

According to the criteria of The Trust Project

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  • Barcelona
  • Mobile World Congress
  • Catalonia
  • Madrid's community
  • Isabel Díaz Ayuso

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