An Impossible Burger from the Impossible Foods brand (illustration). - Tony Webster / Flickr

Impossible Foods, a vegan start-up, has largely participated in the development of meat alternatives with its vegetable-based steak. Now she turns to pork. "Beef is a popular product in many cultures, but the meat on which the most popular, familiar, and common dishes are based is pork," said Pat Brown, the company's founder and managing director, in a presentation video.

Since the company has set itself the mission of "completely replacing animals in the food system by 2035", "it is absolutely essential to extend our impact to the global level", he adds against the background of images of dishes from around the world.

Soy, coconut, sunflower ...

The alternative to pork that Impossible Foods offers is gluten-free and potentially eligible for kosher or halal certification. It contains, among other things, soy protein, coconut and sunflower oil as well as heme, an ingredient from the soy root that gives the taste of meat. In chopped form, the product can be used in spring rolls, dumplings or stuffed vegetables, says the company.

Impossible Foods has also developed a vegetable-based sausage. The Burger King fast-food chain, which had already caused a sensation in April 2019 by launching a meatless version of its emblematic “Whopper” with the burger of Impossible Foods, will test it from the end of January in 139 restaurants in the United States. United. The sausage will be incorporated into a savory croissant for breakfast.

The Californian start-up, which now markets its products in the United States, Hong Kong, Macau and Singapore, officially presented its new range of products at the big CES electronics and technology show in Las Vegas. . It is not the only one to offer alternatives to pork since the other big start-up in the sector, Beyond Meat, also offers sausages.

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