Farida Ahmed

The majority of women seek to maintain the freshness of their skin and the health of their hair, and for this they spend a lot on cosmetics.

The cosmetic industry research report for 2019 indicates that the value of the global cosmetic market reached $ 532.43 billion in 2017, and the market value is expected to reach $ 805.61 billion by 2023.

And if the volume of spending is large on those products in general, the Muslim women’s spending on “halal” cosmetics is also increasing, exceeding $ 73 billion during 2019, but in the beginning it may be necessary to clarify what the halal cosmetics mean and the size of their market, and why they appeared ?

Halal Makeup
Usually the word "halal" is used to describe meat slaughtered and prepared according to Islamic law, but today there is a global halal market for describing everything from food, clothing, banking, to cosmetics that comply with Islamic law.

Halal cosmetics refer to alcohol-free products, pig or animal derivatives in general.

As for the dye of halal nails, it is described as breathable paint, where water can permeate it to eventually reach the bottom of the nail, allowing Muslim women to perform ablution while applying the paint, but that product is still subject to controversy, according to what was stated in the "Halal Zila" website, where Some scholars urge the need to avoid nail polish when praying.

Others see that the penetration of water is not high, although some resort to conducting experiments to prove the penetration of water through the use of coffee filters, where they put in one of the filters (filters) a layer of ordinary nail polish, and in the other a layer of "halal" and leave it to dry, then put drops Water on nail polish, and the water was able to leak through "Halal" paint.

And by asking the Egyptian Ifta House about the "Halal" nail polish products available on the market, the answer came that nail polish with waterproof materials like henna is permissible, and the products referred to are not valid ablution because they do not pass water in a way that makes ablution true.

Halal nail polish is the product promoted by its makers that breathe and pass water to nails during ablution (networking sites)

The difference between "halal" and "vegan"
"Halal" cosmetics derive their luster and strength from the rise of the global trend demanding ethical cosmetic products that are not tested on animals and do not use animal derivatives, and that they are safe and natural for the skin.

This also appears to be the essence of botanical cosmetics, but botanical preparations may not be free of alcohol, which makes a difference between them and "halal" preparations, according to Fashion Magazine.

Rapid growth and greater spending
Islam is the fastest growing religion, and according to estimates by the Pew Research Center, Muslims make up more than 23% of the world's population. Young generations are a conscious consumer power, which has pushed companies to fill the void in the cosmetic industry to reap the money of that sector that exceeds its spending on Halal economy in general, two trillion dollars.

The State of the World’s Islamic Economy Report shows spending on halal cosmetics has grown from $ 46 billion in 2013 to $ 73 billion in 2019.

Expenditures for this sector are expected to reach $ 82 billion by 2022.

Estimated spending on halal cosmetics is estimated at $ 73 billion in 2019 (Al-Jazeera)

Certified companies "Halal"
The Google Trend indicator indicates a growing search for halal cosmetics in Pakistan, Singapore, Malaysia, Indonesia and Britain.

The region of Asia dominates that industry from the start, due to the presence of emerging countries in the field such as India, Indonesia, Malaysia, Bangladesh and Pakistan, and these countries have a large population looking for halal products.

According to a report in the Fashionista magazine, companies in that region accounted for nearly three quarters of total market revenue in 2015.

The Indian company "IBE" for cosmetics is one of the pioneers in this field, and the two sisters, Molly Tele and Grishma Tele, participated in its founding. The company carries the first certified cosmetic mark "Halal".

The "Sampur Minerals" brand is the first approved "Halal" makeup line in Europe in 2009, while Amara Halal Cosmetics is the first approved "Halal" makeup company in the United States of America, and it includes a variety of halal preparations such as eyes, lipstick and paint. Nails.

In order for any company to declare that its product is "halal", it must obtain a halal certificate granted by accredited organizations granting the "Halal" certificate recognized in different countries, and the organizations are able to track the source of each component to ensure that it conforms to Islamic Sharia standards, such as certification organizations Halal affiliated with the Halal Chamber of Commerce in America, according to "Refinery 29".

Online marketplace
The well-known stores are not the only outlet for selling halal cosmetics, as the Internet contributes greatly to the marketing of this industry, as many halal brands have emerged.

The Halal Cosmetics Market report, issued by Allied Market Research, expects online sales of halal cosmetics to grow by 18.2% by 2022.

There are many videos on YouTube of groups of lip gloss brands, creams and “Halal” nail polish, and the experiences of a number of girls about the extent of water penetration through the halal nail polish, and the participants interacted to give different experiences about the best brands.

The halal cosmetics industry seeks to establish its feet, and the well-known brands tend to compete with the leading companies, and it seems that it is a promising market that will grow and flourish rapidly, like all halal industries of food and clothing, as long as there is a demand, there are always makers seeking to earn "halal" money.