The French newspaper "Les Echos" said that the group consisting of Google, Apple, Facebook and Amazon, known simply as "Gava" and the most popular in the stock market, has become a target by politicians and even some of its employees.

To shed light on this topic, Nicholas Reschud chose for his article in the newspaper 5 key dates that were special this year for the four tech giants.

The writer said that the year 2019 was positive for the "Gava" group in terms of accumulating profits, as it ranks among the six best market values ​​alongside Aramco and Microsoft, and reached its highest historical levels in late December.

The value of these four companies combined is $ 3.65 trillion, while Apple alone has a value of $ 1.26 trillion, more than the value of the entire US energy sector, including Chevron, ExxonMobil and others.

"Gava" is hated by everyone
The report says that this group has reached an unparalleled degree of distrust, especially by some former employees and officials, and also by public opinion represented by politicians and the regulatory authority worldwide.

In recent months, the image of "Gava" has deteriorated after its immoral practices, and many now criticize its practices openly and fight a war to break its hegemony, as evidenced by the presentation of the five dates that characterized this dark year of the group.

March 8 .. Warren called to dismantle it
"It is time to dismantle our largest technology company ... It has too much power over our economy, our society, and our democracy," wrote Democratic Senator Elizabeth Warren, who plans to run against President Donald Trump in 2020.

Warren shares this vision of public opinion in the United States with Facebook co-founder Chris Hughes.

In Europe, Margaret Festagger, Vice-President of the European Commission, which imposed more than 8 billion euros of cumulative fines on Google, does not see that dismantling is the solution, but on the contrary it breaks down the interlocutors and divides the problem, which makes controlling matters more difficult.

Despite the different points of view, everyone agrees on one point, that the "Gava" situation cannot remain as it is, because the status quo only benefits the four giants.

Elizabeth Warren vowed to dismantle "Gava" upon assuming the presidency of the United States (European)

July 11 .. Gava tax approved in France
On this date, France imposed an unprecedented tax on the group, as its parliament adopted this new tax designed to circumvent the improvement tax from technology giants, and reaches 3% of the turnover for digital companies that achieve more than 750 million euros of global annual returns, if it is 25 million of them are in France.

But the Paris decision sparked outrage in Washington, and in response, in early December the White House threatened to impose 100% tariffs on the equivalent of $ 2.4 billion in French products, in a clear message from the Trump administration saying "Don't touch our national champions without agreeing with us." As the report says.

July 13 ... Facebook fined $ 5 billion
This may be worth entering Facebook in the Guinness book, the author says, as the Federal Trade and Consumer Protection Commission in America imposed a $ 5 billion fine on Facebook for violating user privacy in the Cambridge Analytica scandal.

At the time of the announcement, Wall Street reacted immediately positively, as Facebook's share increased by nearly 2%, although the Trade Commission achieved a strong blow, even if it did not "break" the economic model of the giant, which is still a "cash machine" thanks to the targeted advertisements sold to advertisers.

"When the group is able to break the law, pay large fines, and continue to take profits, while maintaining its economic model as it is, the authorities cannot declare victory over it," said commissioner working on the Trade Commission Rohit Chopra.

The writer pointed out that Amazon, Apple and Google were also involved in the collection of personal data through its voice assistants "Alexa", "Assistant" and "Siri" this summer.

Gava faces an almost new phenomenon for it, which is the mass protest of its employees who denounce domestic policy and oppose some projects (Reuters)

September 10 ... anti-competitive practices
Fronts doubled in early September after a US coalition launched an antitrust investigation against Facebook and Google on the other side of the Atlantic Ocean, where anti-competitive practices were evaluated and measured by one criterion - influencing prices.

Facing Gava, reform seemed essential to antitrust laws, and in March the group suffered a new fine of around 1.49 billion euros in Europe for abuse.

December 11 ... groups that employees don't like
For a long time, Gava was seen as a staffing paradise, but those days are over, as the author says, as Google, Facebook and Apple are in trouble from the arrangement that Glisdor put at the end of the year, the US corporate rating site by its employees.

Gava faces an almost new phenomenon for it, which is the mass protest of its employees, who no longer hesitate to denounce domestic policy and oppose some projects.

At the end of 2018, nearly 20,000 employees from Google demonstrated around the world, angering the massive compensation payments to the dismissal that paid some executives accused of sexual assault and harassment.

For Amazon, thousands of its employees went out this summer in warehouses to condemn wages and working conditions, which means that the aura surrounding the Gava Group no longer exists, and everyone will have to adapt to this new paradigm in the new contract.