Western churches celebrate Christmas on December 25 every year, as the legend of the "Three Kings of the East" inspires the day set by the Church of Ancient Rome as the date of the birth of Christ since the fourth century AD.

From the far east to Bethlehem, the three kings traveled long, guiding one of the stars to present gifts to the newborn who will become the King of the Jews, according to the ancient legend that has become a modern Christian tradition of giving gifts.

As the old gifts included gold, incense, and sometimes fruits and nuts, the modern version of them has become larger and less modest, and is placed under a tree for this occasion.

Midwinter has known a period of Christian celebrations for thousands of years, but Christmas as we know it today has its origins in Victorian Britain from 1830 to about 1900.

In the Victorian era, the idea of ​​Christmas became a family holiday in which gifts were presented, the famous tree was erected, and an intimate family dinner was prepared in this celebration, and a religious liturgy. The word "Christmas" formed from the merging of the words of Christ and assembly.

The famous English novelist Charles Dickens wrote down his idea of ​​Christmas in his novel "The Christmas Hymn", in which the protagonist refuses to consider Christmas as a feast, and refuses to join the Christmas party to remain alone in his home and is visited by a ghost who warns him of the consequences of his severe miserliness.

And Dickens' widespread account helped highlight what was already happening on the occasion of Christmas in Britain from which the traditions of Christmas came out, and the Victorian era focused on the role of the family in the occasion as well as the tradition of giving gifts, and the image of the celebration and its rituals were reproduced and circulated through the media, magazines and theater at the time, According to academic at Westminster University Carl W. Jones.

English novelist Charles Dickens wrote his idea of ​​Christmas in his Christmas hymn novel (Wiki Common)

Recent ads
By the twentieth century, advertisements and mass advertising had become popular, as they were broadcast to the public through billboards, magazines, and radio, and later on animated television pictures, according to a Jones article published on the website.

The writer says that publicity and mass advertising were the reason behind the evolving Christmas link with the gifts that made the most prominent feature of Christmas itself today.

Companies realized that Christmas could make great money, and seasonal ads began stressing the behavior of "gift giving" as a key part of Christmas traditions by displaying "Santa Claus" with branded products that were growing in demand by consumers.

In 1937, Coca-Cola displayed its ad that linked the occasion with its version of "Santa Claus" to become the embodiment of the Coca-Cola brand, and gave the gaseous brown liquid a face and face, and the drink was then associated with one of the happiest nights of the annual western celebrations.

Coca-Cola linked its ad to Christmas celebration in 1937 (Communication sites)

The joy of sharing
In Britain, brands continued to represent the idea presented by Dickens linking Christmas and the family celebration of the occasion, and the 19th century British Queen Victoria celebrated the Christmas tree, and slowly the concept of placing gifts under a decorated tree was slowly being promoted.

In the twentieth century, the idea of ​​Santa Claus and its association with gifts and the tree became very popular and thus the concept of Christmas was linked to the joy of sharing.

With the passage of time, companies have been promoting their products to consumers through the idea of ​​"showing love through giving gifts", an idea that still has real appeal to this day, according to the author's article.

At the end of his article, the author says that Christmas is no longer a Christian Christmas as it is a time celebrated.