An erotic store company, Amantis, has denounced that Metro de Madrid told him last week that he was going to withdraw a Christmas campaign focused on female orgasm with clitoral suckers for linking "the word Hallelujah with Christmas and orgasm." Finally, after the controversy unleashed on social networks, Metro has decided to keep it, according to the company. From the suburban they assure, nevertheless, that at no time it was tried to censure the campaign, but that everything happened has been a "error of management".

On Tuesday of last week, JC Decaux, the company responsible for managing the advertising of the 'mupies' of the Metro, communicated via e-mail to Amantis, which has four stores in Madrid, that were going to remove the eleven posters placed in different Metro stations "for complaints received".

On the poster you could see the face of a woman having an orgasm with the legend "This Christmas you will believe in orgasm again" and a header where the word "Hallelujah" was read.

"The withdrawal of the campaign, according to the email, was done by 'order of Metro Madrid' and in subsequent clarifications, we were told that from Metro Madrid they did not want the word Hallelujah to be associated with Christmas and orgasm", They point out from Amantis.

According to the company, the Hallelujah campaign was devised by the creative agency TutanPancho and "was consulted at the legal level, tested in communities at risk of offense and approved by Autocontrol, the independent self-regulation body of the advertising industry in Spain."

"At no time were we told why we cannot put those words together, everything indicates that it is religious, but Hallelujah has secular and religious meanings, and Christmas is the same, which is that time between Christmas Eve and Kings, that is in the SAR, "says Marta Molas, Amantis communication coordinator, who says they even had another campaign prepared in case it was withdrawn, something that was scheduled for this week.

Yesterday, the censorship of the campaign reached social networks and famous people, such as actresses Itziar Castro or Cristina Brondo, echoed the censorship and criticized the withdrawal of the campaign: "Everyone has the right to believe in heaven that I want, I believe a lot in the sky of amantis, "said Brondo.

Finally today, Metro informed Amantis that it maintained the campaign after the controversy in social networks and the call of various media, according to the company.

Suburban sources consulted by this newspaper said that it has been a misunderstanding as a result of "a management error", and stressed that this company has conducted several campaigns in Metro before without any problem.

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