Dubai Health Authority revealed that it has recently released a new guide, to regulate the content of health ads through social media in the emirate.
The Executive Director of the Health Regulatory Sector at the Dubai Health Authority, Dr. Marwan Al Mulla, during press statements on the sidelines of the Middle East Summit for Social Communication in Health Care, stated that the authority issued a guideline on media content for health ads through social media, and targeted all health facilities and health professionals Licensed by the authority, given the spread of advertisements and the promotion of health services through social media channels, which directly affect society and its members.
He said: «The new regulation was keen to ensure the commitment of health facilities and professional individuals in dealing with the content and content of health ads through social media channels to promote moral values, and the reliability of the sources of information for the patient or recipient of the message, so that he can make the right decision for treatment.
Al-Mulla emphasized that the list includes several guidelines, including avoiding the defamation of another doctor or professional in communication sites, and not relying on false information, and we have relied on federal laws in this regard, and the opinions of professionals, with the aim of guiding health professionals to better practice communication sites, and encouraging tourism Curative.
For his part, the Assistant Undersecretary for Public Health Policy and Licensing at the Ministry of Health and Community Protection, Dr. Amin Al-Amiri, confirmed that the UAE is the first country in the Middle East and North Africa to organize the health advertising process, issued a system of its own, and developed it several times by decisions of the Cabinet Also, it supported it with the Information Technology Law, which was issued last May, to protect health information and patient data.
He pointed out that it was finally observed that some people announce and talk about medical matters, at a time when these matters are far from their specializations and qualifications, so the Ministry, in coordination with other health agencies, is keen to put in place some measures that prohibit non-specialists to speak on matters in Not their specialty.
In addition, the "Middle East Summit for Social Communication in Health Care", organized by the International Mayo Clinic, in partnership with Mohammed Bin Rashid University of Medicine and Health Sciences and the American Hospital Dubai, concluded yesterday in Dubai after two days of discussions, in which specialists from Inside and outside the country, she focused on the relationship between social media platforms and the healthcare field.