Melania Trump, who directed the Christmas decoration of the White House, has not saved on the gun. She is not alone in the sumptuous Christmas decorations - perhaps social media has increased our tendency to try to impress the surrounding area. "What has happened is that we are very focused on making our Christmas rather than experiencing our Christmas," says Nanna Gillberg, associate professor of business administration at the University of Gothenburg.
Nanna Gillberg has recently written a book on social media and mobile usage. She sees a change in our behavior around holidays.
- It becomes very important for us that others admire and envy our Christmas. Then we become motivated to do the little extra so that we can then get the likes and hearts, she says.