San Francisco (AFP)
The political ads on Snapchat are scrutinized to ensure that they are not misleading or misleading, confirmed Monday Snap, the parent company of the social network.
The popular platform of adolescents thus adopts neither the strategy of Facebook - which allows most political advertisements, even in case of lies - nor that of Twitter which will almost prohibit all.
"We're looking at all the ads, including the political ads," Snapchat's president and CEO Evan Spiegel said in an article published by CNBC.
"What we're trying to do is create a place for political ads on our platform, especially as we reach a lot of young people and first-time voters, we want them to be part of the discussion. political but we do not allow things like misinformation in these ads, "continued the young leader.
Snapchat prohibits misleading or deceptive political advertising and has a team responsible for deconstructing these sponsored messages to ensure that they do not violate social network regulations.
At the end of October, Twitter had launched a huge pavement in the pond announcing that the social network would no longer accept any advertising of a political nature anywhere in the world. The California platform, however, said Friday to exempt good causes, such as environmental protection or the promotion of social equality, this ban.
At Twitter, these rules will come into effect from November 22nd.
At Facebook, we advocate the opposite. Mark Zuckerberg, the founding boss of the world's first social network, recently defended political messages on his platform, including whether they contained lies or untruths, in the name of freedom of expression.
© 2019 AFP