Famous

Jorge Lorenzo, in a recent image. GTRES

It is taxed in Switzerland, but in Spain it has two companies that add an asset of six million euros. He severed relationship with his father.

Jorge Lorenzo announces his retirement: "The day has come"

Jorge Lorenzo (32) has decided to end up with months of speculation and one of his worst seasons by cutting healthy with Formula 1. The pentacampeón of the world has announced his retirement after several disagreements first with Ducati and then with Honda and after an injury back that has led him to get dire results in recent races.

With Lorenzo one of the most controversial riders in the competition leaves. His way of being, although probably hiding a shy personality , contrasts with the sympathy of other colleagues. However, the Mallorcan leaves with an important economic relief to ensure his future despite his young age.

Beyond the professional controversies, the most controversial blunders of the pilot have happened in the world of marketing. In 2013, Lorenzo was branded a macho for two controversial videos. The first corresponds to the ad you recorded for a watch brand. In it the pilot is seen accompanied by two girls who, after verifying that he wears a 'low cost' watch, leave him aside and ignore him again until he changes to a high-end watch. The second was much more controversial. Lorenzo lent his house to make an internal announcement, as justified later, of Monster energy drinks. In the images you could see several women in bikinis enjoying the house while Lorenzo walked through the different rooms.

Sendos spot supposed an image crisis that has not been able to overcome even with the sincere interviews in which he has talked about family problems . You will never know if Lorenzo's decision to leave everything on motorcycles was personal or guided by his father. The pilot left school at age 14 to focus on motorcycles. Always guided by his father, the relationship grew cold when Lorenzo chose a manager other than his father. In fact, they were three years away after the professional decisions that Lorenzo made in 2006.

The little sympathy that Lorenzo arouses among the public is endorsed by the analysis of Santiago de Mollinedo, of the Personality Media character image analysis agency. "He has never been an empathic character with the consumer , even with motorcycle enthusiasts. So much when facing the successes, failures and disputes in the past, he has not been a character with a positive perception ... no doubt about the way in which he faces these situations, "he explains.

One of Lorenzo's first decisions when he started to succeed was moving from Spain . He first settled in Andorra, seduced by its tax law and its proximity to Spain. However, in recent years his tax residence is in Lugano, Switzerland. However, despite the fact that in our country they have opened several tax investigations on the pilot, it still has two companies in Spain. For eleven years it has been operating FMT Land 99, a company based in Llucmajor (Mallorca) to which the Treasury has already requested accounts and which presents an asset of 3.9 million euros. It also manages One Point Seven SL , whose assets amount to 2.1 million.

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Precisely in Llucmajor one of its societies has an apartment of 167 square meters. In the municipality of Alella, Barcelona, ​​it also has a 347 meter duplex built.

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