Guest of "La France Bouge" Thursday, the co-creator of "Stoplaclope" Marjolaine Grondin detailed the mechanisms behind her chatbot, which encourages people to quit smoking via interactions on Messenger, the Facebook messaging service.

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"It's not for the people who have decided to quit, but for those who have not yet asked the question and who get caught up in the game." "Stoplaclope" is a chatbot [robot that sends you messages, note] to make you reduce your cigarette consumption to nothing. Launched by the company behind the popular "Jam" which evokes the "subjects of the news, but also of cannabis" on Messenger, the Facebook messaging, this chatbot is a tool whose "idea is to encourage, to be sympathetic, even empathic, and playful ", explained to the microphone of France moves its co-creator, Marjolaine Grondin, Tuesday.

Messages every day

Launched at the beginning of the month without tobacco, "Stoplaclope" already discusses daily with 15.000 people in the form of "a challenge for 30 days, with messages every day". The future-ex-smoker therefore receives every 24 hours, and in several forms, the question "did you smoke today?". And if the answer is no, he explains the benefits on health, "but it can be a game that, in fine, gives the amount saved," says the microphone of Europe 1 Marjolaine Grondin.

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"We show in a very pragmatic way what happens in the body of a smoker who no longer smokes, but also in his mind, especially when we no longer have the need, but always the desire the cigarette, a bit like a treat and that you can not crack, "she explains.

More than just a series of preprogrammed messages, "Stoplaclope" is also able to respond to all kinds of messages: "We know that sometimes smokers who stop need to pass their nerves, so we have specific answers if the chatbot receives insults ".

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Scheduled to last simply the time of the Month without tobacco, "Stoplaclope" is even looking for a partner "to go further" and "to do something on the long time".