The gold gala, which was first organized in 2000, has grown ever larger over the years and is today Sweden's largest business gala.
"It's fun because we have been role models for many other crowds around Sweden," says Andréa Wiktorsson, project manager at the Gold Gala.
Business Inspiration Day
1400 people are gathered at Storsjöteatern during the day, where awards such as Entrepreneur of the Year, Green Gold of the Year and Tourist Company of the Year are awarded among other things. For those entrepreneurs who are not nominated in any category, you see an opportunity to meet and talk to others.
During the evening the party at Frösöpark continues with artists and more awards. Two pieces that hang with the whole day are Ida and Per-Åke who tell us more about why they go crazy in the video above.