According to the Ministry of Health and Community Protection, it has taken the necessary legal measures towards the beauty center, the owner of the advertising video that recently sparked public opinion in the country.
The ministry explained to Emirates Today that it is dealing with health announcements based on the Council of Ministers Resolution No. (7) of 2007 on the health advertisements system, which obliges each party wishing to advertise any health service provided within the country by the need to obtain the approval of the ministry, as a prerequisite This ad to the public.
The ministry confirmed the presence of inspectors working 24 hours, in all the Emirates, in coordination with local health authorities, the task of auditing and monitoring this type of advertising, and take legal action immediately in the event of the discovery and proven any violation of health advertising.
An advertising video promoting cosmetic surgery among men has aroused strong dissatisfaction among social media pioneers, who have criticized such advertisers within the state, especially as the ad showed an improper boy inside a beauty center contrary to the values and traditions of the UAE society.
The ministry confirmed that it has taken the necessary legal procedures, which were not disclosed to the newspaper, towards the center.
The advertisement, which was published by one of the beauty clinics in the country, received angry reactions from all segments of society, demanding the concerned authorities to implement the maximum penalties towards those responsible, and considered it contrary to the values and customs of the UAE society.
While the doctor in charge of the announcement apologized, the Twitterers stressed that the apology in such violations is insufficient, as it does not fit the size of the violation, stressing the need for legal accountability for offending the customs and traditions of society.