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November 01, 2019 Alphabet, Google's leader, will buy Fitbit, a well-known US manufacturer of wearable devices, for $ 7.35 per share, a value of around $ 2.1 billion. The operation is expected to close in 2020."Google is the ideal partner to carry out our mission. With Google's resources and global platform, Fitbit will be able to accelerate innovation in the category of wearable devices," said James Park, co-founder and CEO of Fitbit, a company based in San Francisco. The Mountain View giant has declared that it is looking forward to "joining the best of hardware, software and artificial intelligence to create wearable devices to help even more people around the world".
A heritage of Big Data
Google is thus entering the world of smartwatches and wearable fitness devices, but the purchase of Fitbit, the world leader in the sector, also means annexing a very rich heritage of Big Data that the San Francisco company brings with it. Founded in 2007, the company has grown rapidly: over five years - from 2010 to 2015 - Fitbit's revenues have increased from just over $ 5 million to over $ 1.8 billion.
Sales of Fitbit devices should reach, in 2019, almost 223 million pieces, of which 92 million smartwatches and 54 million bracelets for fitness, wearable devices that measure data such as the number of steps, the quality of sleep, the steps up and other personal metrics.