Good pressure in demand for 5G, and smart technical choices that make Ericsson's technical solutions attractive. Analysts are very pleased with Ericsson's third quarter results.

- North America is doing well. It seems that there is better momentum in demand, says Daniel Djurberg, analyst at Handelsbanken.

Jonas Olavi, allocation manager at Alfred Berg, is also pleased.

- Ericsson's report is great. Quite in line with the speculation that began to come before the report, about increased sales targets, he says.

Daniel Djurberg points to the successful technology choices Ericsson made early on in the case of 5G. They have made Ericsson's solutions both cheaper and easier to invest in than, for example, Nokia.

Demonstrated strength

- Sure, there was a hope that sales margins would increase as well, but really it wasn't now, says Jonas Olavi.

But this shows strength. There is a lot of power in 5G. We have underestimated that power.

- The result for the third quarter shows that the path Ericsson has chosen is right. Börje Ekholm's move during the deep crisis in the company when he took over, to re-establish whether the company's focus from adviser to supplier was right, he notes.

Ericsson's crisis days are over, according to both.

- At the moment it is a strong bike, says Daniel Djurberg.

Slight decline

Ericsson is flagging for a slight drop in US sales, but that is because the operators there are merging, they explain.

The question, however, is how much of Ericsson's success is due to the fact that Huawei competitor is now being dragged into the dirt in the US-China trade conflict, and the skepticism surrounding Chinese companies.

- Ericsson has been helped by a variety of things, such as the technology choice for 5G, currency effects with doped kroner and that Donald Trump lowered taxes in the US. Huawei has not had much success in North America, says Daniel Djurberg.

Jonas Olavi explains that Ericsson's success is entirely the company's own, not a Huawei effect.

Just a couple of weeks ago, it was clear that Ericsson would pay huge sums of money in fines to US authorities for past corruption.

- You can probably draw a line over it now. Börje Ekholm has bowed and bowed and apologized, says Jonas Olavi.

Daniel Djurberg explains that the huge amount to be paid can even be good for Ericsson, and also for other companies.

- You do not easily take such a cure. It is good for all industries. Then you can't behave anyway, and the question disappears from the agenda of the operators. It's good, says Daniel Djurberg.