The World Drones Contest is quickly launched on social media platforms, and the competition has a large fan base. And how it started?

In early 2015, Nicholas Horbachowski watched an amateur sports race at the Home Depot store on Long Island, something he had never seen before, and at that moment realized that the future of sport might be beyond human control.

A race of the next era
Horbachisky describes how he once saw the drone race as one of the coolest things he has ever seen.

"I think this is a great sport to watch, and I like to watch more of it. The question was, 'How do we bring the drones to a wider audience?'

Horbachowski is now the CEO and founder of the DRL Racing Association, which organized the first direct drones race in the United States on September 8 at Chase Field, Phoenix, home of the Arizona team. Diamondbacks, with an audience of more than 4,000 fans, kicked off its first drone competition.

A fast growing sport
The drones fly at 90 miles per hour (145 kilometers) in less than a second. The growth of the global drones race has reached YouTube, where the public has begun to follow it. Million viewers in more than 90 countries.

"We have now reached thousands of people to attend our live events. I think we are on the way to achieving that great vision of building e-sports," Horbachi said.

Although in its infancy, DRL has emerged as the world's best drone racing organization, and the 2016 opening season attracted over 75 million viewers across its broadcast platforms - both online and on TV through ESPN, Sky Sport and Prospin. In 2018, NBC and NBC Network became a new partner for broadcasting and negotiating a live broadcast deal with Twitter.

Sport on different platforms
With DRL's growing focus on social media, with more than 2 million viewers watching it on all social media channels, Twitter's sports director Will Axline realized the appeal of online sports, and the Twitter platform constantly looks forward to the diversity of its sports portfolio. DRL "as the perfect sport for the platform.

During the premiere on August 11 of the 2019 World Championship season in Allianz, more than 6 million fans broadcast the event on Twitter and was watched by nearly half a million viewers on NBC.

The 2019 DRL @Allianz World Championship season is back. Check it out on NBC and Twitter for more races this fall. #DroneRacingLive pic.twitter.com/3EU7s3KUTx

- Drone Racing League (@DroneRaceLeague) August 15, 2019

Great partnerships for the sport of the future
Another unconventional partner is the Allianz Insurance Company, which has global partnerships ranging from the Bayern Munich Football Club to the Museum of Modern Art, and is interested in this game and in monitoring DRL, which is thriving with its grassroots background.

The main fan base, he says, is made up of men between the ages of 18 and 35 who are interested in technology and e-sports, a population group that Allianz has identified as a target base for shaping its future products and services.

Paul Bude, president of Allianz Global Partnerships, says the company started hosting the DRL World Championships in 2018 and held in locations such as Nice, France and Jeddah in Saudi Arabia, as well as upcoming races in the United States through Miami and Minneapolis, making him confident. That the popularity of the sport is growing and will have a great deal to come.