They were recognized as the best digital projects designed to preserve the cultural heritage, and received the title of Project Of Influence (“Project that influenced”) in the Imagines category.
They managed to get around the works of the National Museum of Australia, the Archaeological Museum of London, the Van Gogh Museum, the National Museum of Scotland and the Shanghai History Museum.
“Two full-scale multi-platform media campaigns: a complex character system, rare archive footage - and everything is done at the highest professional level from start to finish. Accurate historical facts interspersed with witty allusions to modern digital culture, ”said one of the jury members Tim Powell.
As the author of idea # 1917LIVE and # Romanovs100, Kirill Karnovich-Valois, said, this is an attempt to imagine how historical, cultural and educational projects can be rethought and repackaged in the era of digital and immersive media.
In June, the # Romanovs100 project reached the final of the Cannes Lions 2019 competition in advertising and marketing.
Last year, project # 1917LIVE, which the # Romanovs100 team worked on, entered the shortlist of Cannes Lions in three categories.
# 1917LIVE - one of the largest historical reconstructions that have ever been implemented on the Twitter platform. In the framework of the project, dozens of accounts in real time published messages on behalf of historical characters - from Nicholas II and Lenin to workers and soldiers.
University professors from the USA and Great Britain, as well as world-famous Brazilian writer Paulo Coelho, took part in the project # 1917LIVE.
The RT project has won over 20 international and Russian awards.