New York (AFP)
Disney will ban ads for Netflix on several of its television channels, according to information published Friday by the Wall Street Journal, marking a new stage in the battle of streaming that engage American giants.
According to a statement quoted by the daily, Disney said earlier this year that the streaming industry had evolved, "with more competitors looking to advertise on traditional television and our various networks."
After finding a compromise with the majority of streaming platforms, the global entertainment giant would have, according to the Wall Street Journal, agreed to reconsider its decision not to broadcast their ads.
But Netflix is an exception.
Contacted by AFP, Disney and Netflix have not responded immediately.
Ad spending is a major cost for Netflix, which spent $ 1.8 billion on the material in 2018, according to a document sent to the US Securities and Exchange Commission.
Unlike most of its rivals, Netflix does not advertise on its platform.
It is this lack of reciprocity that would have pushed Disney, including owner of ABC TV and Disney Channel, to stop promoting ads for Netflix.
Some Disney platforms, including the ESPN sports channel, will continue to broadcast advertising content for Netflix, says the Wall Street Journal.
WarnerMedia, which owns HBO, has in turn told AFP not to consider a change of line with respect to the dissemination of advertising of its competitors.
The war of streaming is raging in the United States, as technology giants and major media groups get ready to launch their streaming services.
Apple will open the show on November 1 with Apple TV +, which will be available in more than 100 countries for $ 4.99 per month.
Disney will succeed him a few days later with Disney +, which will include films produced by the studios of Star Wars and Marvel franchises and all the episodes of the famous series "The Simpsons".
WarnerMedia's HBO Max and NBCUniversal's Peacock are scheduled for 2020.
© 2019 AFP