Google introduces new privacy protection features

Easier management of one's own user data, better security and more powerful tools to erase the information that Google has collected. Yes, that's where Google promises in the blog post where several new features are featured.

Like many other technology giants, Google has built its business model largely around users' personal data, but in recent times the press has grown. Faced with the threat of tough regulation, some technology companies have chosen to go towards greater openness and increased opportunity for users to control how the data is used.

Måns Jonasson, digital strategist at the Swedish Internet Foundation, describes Google's recent changes as part of a significant trend where companies such as Google and Facebook are becoming increasingly sensitive to growing demands.

- Although not so drastic changes, it is still a pretty clear change in price, he says.

- They find that users have changed their behavior towards starting to think that these issues are more important than previously thought.

The technology companies prefer to avoid regulation, but according to Jonasson, they still seem to assume that it is to wait.

- I definitely think they see this as a threat to their business model. Then the question is how to face it, so far they seem to want to be cheated and by saying that they are not a threat, he says.

Among other things, Google introduces a password manager to help the user assess the strength of a password, investigate if the password was used before and if it is still secure.

It should also be possible to use Google's mapping service in a so-called incognito mode - where information such as positions are not stored and used.

How long search and viewer history should be saved will now work with the Youtube app as well, and users who use Google's voice control should be able to easily manage the history there as well.

The features will be useful in different languages ​​and for different user systems in the coming months.