Apple recently launched the 13th update of its iOS operating system, which is characterized by many changes, especially in the area of privacy and security.
However, the major feature Apple has been keen to include in this release is to monitor applications that collect data about users and alert them via notifications appear on the screens of their phones.
Apple has long rejected the practices of some technology companies - such as Facebook and Google - that violate the privacy of users and collect information without clear need and without the knowledge of users, on the grounds of improving the user experience when using its products.
Data collection without permission is prohibited
When you open Facebook, for example, the user will see a notification for iOS 13, asking for permission to open the Bluetooth feature.
Certainly need some apps to access Bluetooth in order to work properly. Take the Fitbit smart watch. But other apps use Bluetooth to stealthily track people using signals spreading in cities and shopping areas.
Google Maps lost
Another major change in OS 13 is related to the site settings and could affect companies such as Google and Facebook significantly.
This feature in the updated operating system will allow the user to be informed of the number of times their location has been registered and of any applications. You do this proactively via a pop-up window that displays a map of where you were tracked, including the option to allow or limit it.
In the past, many apps were able to track you without your knowledge, and you've been able to collect huge amounts of your data that they can use to target you with ads.
Similarly, another blow to apps like Facebook and WhatsApp is a change in iOS update that does not allow messaging and messaging applications to run in the background when programs are not actually in use. Before, apps like this were able to gather information about what you were doing on your device.
Apple fights Facebook and Google
People are becoming more aware of the way their data is used, following incidents like the Cambridge Analytica scandal. In this context, many of the changes in the iOS 13 operating system can be seen as a direct blow to Apple's competitors, highlighting their data collection practices and giving iPhone users the opportunity to stop them.
Of course, Apple has faced technical problems, especially after confirming a vulnerability in the system "IOS 13" last month, and it faces the anger of the user after the disclosure of the recording of conversations, "Siri" and monitored. But it is trying to correct these things by launching these features in the updated iPhone OS "iOS".