Milan (AFP)
It is in the velvets of the Elfo theater in Milan that Antonio Marras presented his new women's collection in a parade that looks like a theatrical show as he likes to propose the Sardinian stylist, who is used to transforming his podium into artistic performance.
On the stage, the paintings are linked with the oriental drawings of the artist Lucia Pescador which serve as a backdrop to this love story between two islands, Japan and Sardinia.
The audience is then transported to the Land of the Rising Sun and models dressed in Kimono appear on stage, joined by a chorus of enigmatic characters who weave the thread of the narration.
The show continues in the middle of the public in the aisles of the parterre armchairs, a configuration at the antipodes codes of the world of fashion, pressed, and screwed to his phone.
"I wanted to offer a real show, which is a pause in the eagerness of this week of fashion," said AFP the creator and director on the sidelines of the parade.
"Creating a collection is a time-consuming job and it takes just as much to see, appreciate, observe, understand," added Antonio Marras. .
All the exuberant and eclectic universe of the stylist was declined on a background of Japanese music shouting "Ti amo" (I love you in Italian) and "sayonara" (farewell in Japanese).
At Marni, it is in the Amazon jungle that the intellectual and eccentric Francesco Risso found inspiration.
"At the beginning of the project, there is this trip to Brazil, which unfortunately ended with the tragic fires of the Amazon rainforest," said the stylist at the end of the parade.
"I was upset and wanted to talk about the urgency of protecting nature," he added.
Recovery was at the heart of the show, both in the jungle-like décor with these trees entirely made of recycled cardboard and plastic bottles, and in the collection made of organic cotton and taffeta made of recycled fabrics.
The energy of color, unique to Marni's house, was here like that of a raw art rendered by the pictorial gesture of fabrics hand-painted by Risso and his teams.
"We literally found ourselves naked painting for weeks," the designer revealed.
The big event of this day of parades is expected in the evening with the show of the Italian label Versace.
© 2019 AFP