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In the video of the NGO Sandy Hook Promise, a new pair of socks is used for example to make a tourniquet to a student injured by bullets. Screenshot YouTube / Sandy Hook Promise

To denounce the tragedies caused by firearms in the United States, an NGO coordinated by the families of children killed in the shooting of Sandy Hook Elementary School in 2012, released a shock video on Wednesday.

The video begins as a classic advertisement . Backpacks, binders, all the essential accessories, to make a successful start to your school year. This is also the title of this 67-second video that gradually slips into horror.

As young students present their new school supplies for the start of the school year, a crowd movement occurs and gunfire is heard in the distance.

One of the students' state-of-the-art skateboarding makes it possible to break a window and run away from their class. A pair of socks is removed to make a tourniquet for a comrade injured by a bullet. This voluntarily hard to watch advertisement is the latest in Sandy Hook Promise, an association coordinated by parents of children killed in the 2012 shootout.

Its goal is to train teachers and students to detect signs of possible acting out. Because these images are now part of everyday life. Eighty-three people died or were injured in a school shootings last year, a sad record for the United States.

► See also: United States: when influencers advertise for weapons on Instagram

This video was released just one week after the start of the parliamentary term. Several elected Democrats share it and demand a vote in the Senate, blocked for the moment, on a bill validated in February by the House of Representatives. The latter plans to strengthen the control of the history of firearms buyers.