For London fashion week, Victoria Beckham, whose eponymous brand celebrated its tenth anniversary last year, offered the Foreign Ministry where its parade, timelessly chic, was organized Sunday.
A fantasy that saw its guests pass their precious purses to the metal detector, before entering a majestic courtyard surrounded by three floors of granite columns, surrounding a marble floor, Durbar Court.
At the entrance to the Foreign Office, some 20 activists of the ecologist movement Extinction Rebellion challenged participants in the parade. "We are here to protest this endless obsession with buying new clothes," said one of them, while others held placards calling "the ugly truth about fashion," alluding its impact on the environment.
A year ago, the former Spice girl celebrated her tenth birthday with a parade organized for the first time in the British capital, after years in New York.
- Lightness and simplicity -
Long silky pink or purple dresses, pie sheath shirts worn with a houndstooth jacket for a seventies look, the silhouettes, with their natural elegance, parade under the eyes of the Beckham family - the ex-footballer David Beckham and their four children, Brooklyn, Romeo, Cruz and Harper, sit in the front row with Anna Wintour, High Priestess of Fashion.
"Lightness, simplicity and freedom are the ideas I thought of for this collection," says Victoria Beckham in her presentation. "One plays between a fitted masculine cut and loose dresses that let breathe the body", dresses "super feminine and a little romantic".
For colors, beige, camel or pale yellow sometimes contrasted with a grass green or a blazing violet. Solid outfits, and some lively prints that stand out from a darker background.
"It's not something we had done before," says the stylist, who evokes "a new kind of + sexy + without restrictions, without much skin unveiled".
"For me, it evokes a woman who feels really comfortable and sensual in her clothes," she says about her collection.
The stylist furtively greeted the public at the end of the parade, camel blouse and high waisted trousers, a slight smile on the lips.
- Beauty products -
After creating her eponymous brand in 2008, she has just started cosmetics with Victoria Beckam Beauty.
For this line of cosmetics, the former "Posh Spice" teamed up with Sarah Creal, former executive of Estée Lauder, whom she had met in 2016 for a make-up collection launched with Estee Lauder.
Both women promise efficient and luxurious products with the least possible chemicals. Plastic is avoided to the maximum, with recyclable or biodegradable packaging.
Victoria Beckham, whose plan to embark on fashion at first surprised, has proven itself. Its brand now has more than 400 points of sale in about fifty countries.
However, even though sales rose 17% to 42.5 million pounds, Victoria Beckham Ltd recorded an operating loss of 10.2 million pounds in 2017, compared to 8.2 million pounds a year earlier.
No way in any case for her to give up and go back on stage with the rest of the Spice Girls, who found themselves the time of a tour last summer.
"I never have a single moment closed my eyes to imagine myself on stage again with them, there is no part of me that wanted that," she said in an interview with the Telegraph published Saturday. .
© 2019 AFP