Travelers should be commuters who usually choose the car.
- Often there are better bus connections between the home and the workplace than you think. And offering work commuters on trips is usually a good way to find new travelers, says Madeleine Arlert, business developer at Nobina in a press release.
"Equally easy to go public in leisure"According to Nobina, earlier test-drive campaigns have led to an increase in public transport.
- We are targeting areas where we see an extra large potential for increased public transport. And if you have found the bus in your work commute, you soon realize that it is just as easy to travel collectively even in your spare time, says Johan Werneus of the Traffic Administration, which orders SL traffic, in a press release.
The campaign starts in October.