Apple announced at its annual conference on Tuesday the new generation of iPhones, which are betting on its advanced cameras in order to improve sales slowed.

At the Steve Jobs Theater in Cupertino, California, the company offered three versions of the iPhone, the iPhone 11, the iPhone 11 Pro and the iPhone 11 Max.

The iPhone 11 comes with two cameras at the back, one with a very wide-angle lens and the next generation of microchips "A13", but without significant changes visible, starting at $ 699.

The iPhone 11 Pro is equipped with three cameras at the back, a wide angle, a telephoto lens, and a very wide lens. The new phone can capture video with the three cameras and the front camera together, starting at $ 999. The company will launch the iPhone 11 Pro Max with a larger screen starting at $ 1099.

The new phones are available for orders from Friday, 13 September, with shipping to begin on 20 September.

Analysts said Apple was pursuing a "conservative pattern" until the launch of the fifth generation phones, which will be higher speeds for data transfer next year. Instead, services such as television content for celebrity shows such as Oprah Winfrey that will compete with Netflix and Walt Disney may take center stage.

Apple announced at the same conference that its service for television broadcasting will be launched on the first of November next at a price of $ 4.99 a month.

Apple is breaking into a busy broadcast service. Since its first announcement in March, competitors such as Disney have unveiled a similar service for $ 6.99 a month that will showcase the company's premium content from children's programs.

In the absence of a historical library of its TV content, Apple will sell its Apple TV Plus service while reselling

The content of other channels such as HPO to take - as analysts believe - a share of sales.

Apple also announced that its service for video games "Apple Arcade" will take a page on its application store and will be available from September 19 for $ 4.99 a month, with a free month to try.