Experts in Social Media told Emirates Today that the focus of candidates for the FNC elections on social media sites in the dissemination of electoral propaganda may backfire as a result of intensive and repeated advertisements, explaining that the local paper and electronic press is the best media for the segment Large community of being credible and sufficient experience in communicating information to the public in every professional.
The UAE Today sponsored local newspapers to offer advertisement packages for candidates for the elections of the Council, at a modest and competitive price for social media celebrity packages and advertising pages on social media sites. It has an impressive electoral text message, containing the candidate's biography and the most prominent achievements, and the more videos the higher the price of the advertising package, while the price of advertising packages on celebrity pages and news sites by more than 700 thousand dirhams, depending on the quality and duration of the video and content Electoral advertising.
Social media expert and social media director Khalifa Mohamed al-Salami said that the candidates' focus on publishing electoral advertisements on celebrity pages and news sites could lose credibility among a segment of the public. Electoral advertising could backfire. On the candidate.
He explained that the candidate must diversify the advertising between local newspapers and news advertising sites in order to reach the categories of youth and senior citizens, as most of the browsers of news sites are young people, and that senior citizens and intellectuals and a wide segment of the community is still following the local paper and electronic newspapers in the country .
For his part, General Manager of Risha Advertising Company Hassan al-Jundi, to the importance of the impact of local newspapers and electronic state in the community as they have the credibility and sufficient experience in communicating information to the reader and the general public.
He explained that the local newspapers have a large base between readers and followers in social media pages, who trust in the advertisements announced on their news sites, being the fastest in the transfer of information to the public.
Ahmed Hamdan, director of Bakhiti Advertising Company, said that the increase in the number of women candidates for the FNC has contributed to increased competition among candidates to book and publish their electoral ads in local newspapers, news sites and celebrity pages in the «Social Media». Elections in newspapers and social media increased the price of advertising packages, explaining that the awareness of candidates towards the publication of their electoral advertisements in electronic newspapers and through the pages of «Social Media» is increasing, especially since they contributed during the previous round of elections N Members. NBK candidates, who preferred not to publish their names, pointed out that they can not do without paper and electronic newspapers to publish their electoral ads in order to reduce their financial expenses and to reach voters from the beginning of the election campaigns until the last minute of the campaigns, especially as the ads through the pages of celebrities Social is very expensive and has up to hundreds of thousands of dirhams.
They explained that the competition has become fierce between the candidates to book their role in paper and electronic newspapers and social networking pages to publish their ads, pointing out that there is no better than credibility to get their voice to the UAE voter.