"The most connected generation in history is also the loneliest"

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For Matt Haig (Sheffield, England, 1975) the mantra of advertising that says that sex is what sells is not true: "What sells is fear." Technology has made that instead of imagining the worst catastrophes, let's witness them live: from the search for the corpse of a great Olympic skier to a shooting at a Texas institute . A bombardment of information that demands perpetual attention, without rest, much less reflection, and whose consequences entail a spiral of collective anxiety.

Haig suffered a depression unleashed at age 24 that led him to try to kill himself , from which he left thanks to literature and told in Reasons to continue living (Ed. Seix Barral), a book in which he addresses the issue of health mental. Now he returns to the autobiographical genre with Notes on a stressed planet (Ed. Destiny), testimony between dietary and self-help manual dedicated to the harms of hyperconnected life.

On the return of the holidays concludes the biggest informative disconnection of the year. The mobiles and the email of the work pump again as if there was no tomorrow. For Haig, a defense of sanity is urgently needed , a digital detox to face the anguish, lack of self-esteem and social imperice that the Malaysian drop of dozens of whatsapps, likes and tweets.

The mail, the deforestation of the Amazon rainforest, bank transfers, population growth, marathon runners, news, travel ... are just some examples of things that are much faster than they were at the beginning of the century .

Almost everything is prey to the speed imposed by the technological revolution that is underway. And whose collateral damage we are not yet able to process.

Actually, Haig is a kind of good-humored neurotic with the ability to analyze. Someone for whom every mole on the skin is a possible cancer and every memory lapse, a principle of Alzheimer's.

Notes on a stressed planet is in some ways an instruction manual to avoid being lobotomized by our smartphones . A resistance that tries to move the phone away psychically and physically, eliminate notifications and raise awareness so that when our battery is at 2% we will not be attacked by hysteria. Therefore, he proposes the following commandments: « Do not insult the telephone, do not beg the telephone, do not negotiate with the telephone, do not throw it on the other side of the room ...».

Haig, who has sold a million copies in the United Kingdom and has been translated into 40 languages , is a man who believes he has lived a long time. He is distressed both by the future within 10 years and by the (even more distressing) next 10 minutes. His fears are almost pathological. A test: remembering the shocking public health campaigns broadcast on television in the 80s, the English writer writes the following: "Years before I had sex, it was easy for me to imagine that I had AIDS . "

Virtual bombing is quite recent. Consider that in the year 2000 there were no Gmail, Netflix, WhatsApp or YouTube and that nobody had invented bitcoins. Of course, nobody knew what a selfi was , nor could he imagine that the Fundéu BBVA would choose it as a word of the year in 2014. These information channels are so present that it gives the impression that before we were born we communicated by tantán. If a teenager is told about the pre-internet era, it is possible that he associates that period almost bordering on the Paleolithic.

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