No less than 147 brands will sign on Friday a commitment to reduce their impact on the environment. Ads whose application is to watch closely, according to the NGO WWF.

REACTION

Friday, Emmanuel Macron has before him a busy schedule: before flying to Biarritz for the G7, the head of state will receive at the Elysee business leaders and representatives of NGOs. These civil society actors will present their ideas for more gender equality, but also for the protection of the planet.

No roadmap or charter

The agreement is historic: 147 brands of luxury groups like Chanel ready-to-wear brands or sports as Gap or Adidas sign the same commitment: reduce their impact on climate, biodiversity and oceans ... This "Fashion Pact "was put to music by François-Henri Pinault, the boss of Kering, who will be present at the Élysée.

" We need to have even more evidence from this sector since the statements that are made have not always been implemented in the past "

The intention is laudable, but when it comes to knowing the concrete measures that will be put in place, things get tough. There is no common road map or precise charter on the chemicals that the industry would be ready to leave aside, for example, or the relocation of certain productions.

"It's not just communication"

"We must have even more evidence from this sector since the statements that are made have not always been implemented in the past," said Pierre Cannet, of the WWF NGO. "What we are seeing in this industry is a doubling of garment production around the world in the last 15 years, with monumental pressures on water and agricultural resources." We must remain cautious and mobilized to do the same. so it's not just communication. " The companies that signed this "Fashion Pact" have promised a first audit on the measures put in place, as early as next year.